Digital Merchandising Associate
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Key skills for this role
About the Role
JOB PURPOSE The Digital Merchandising Associate is responsible for supporting the end-to-end execution of onsite merchandising activities across e-commerce platforms.
Key Skills for This Role
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Job Purpose
The Digital Merchandising Associate is responsible for supporting the end-to-end execution of onsite merchandising activities across e-commerce platforms.
He/she contributes to enhancing the digital customer journey by assisting in the optimization of product visibility, category performance, and onsite navigation in alignment with trading and commercial goals.
Responsibilities
- Execute daily and weekly merchandising tasks including product sequencing, categorization, and launch of seasonal edits.
- Upload and validate product badges to maintain product visibility and alignment with promotional strategies.
- Monitor out-of-stock products and fragmentation issues, escalating inconsistencies to ensure site integrity.
- Conduct regular sitewalks to assess and report on content quality, navigation flow, and visual consistency.
- Assist in building and maintaining landing pages, shop-in-shop pages, and themed collections based on the commercial calendar.
- Collaborate with the design team to brief banner requirements in support of high-performing categories and marketing initiatives
- Track key onsite KPIs including banner clicks, top searches, and category conversion, and support reporting efforts.
- Assist in setting up new brands and collections by ensuring proper taxonomy tagging and navigation integration.
- Identify and escalate bugs, content discrepancies, and UX issues across the site to relevant teams.
- Benchmark competitor websites and promotions to support the team’s strategic decisions.
- Liaise with brand teams to ensure online execution aligns with brand calendars and trading objectives.
Qualification
- Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.
- 0-2 years of experience in E-Commerce, or Digital Merchandising, or a similar role. Experience in the Retail is a plus.
- Fluency in English.
- Proficiency in MS Office.
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