Digital Media Coordinator
Role Overview
Team Pumpkin is hiring a Social Media Coordinator on behalf of VIS Beverages.
The role manages and strengthens the brand's presence across social media platforms.
The work includes social initiatives, content distribution, influencer collaborations, performance monitoring, and audience engagement.
Key Skills for This Role
Full Job Posting
About the Role
Team Pumpkin is hiring a Social Media Coordinator on behalf of VIS Beverages.
The role manages and strengthens the brand's presence across social media platforms.
The work includes social initiatives, content distribution, influencer collaborations, performance monitoring, and audience engagement.
About the Client
VIS Beverages is a fast-growing beverage company and subsidiary of LBR Holding Pte. Ltd., Singapore.
The company is building beverage brands across India and international markets.
The company is expanding its data-driven digital marketing function.
Key Responsibilities
- Develop digital marketing strategies across social, search, display, video, OTT, programmatic, influencer, and other digital platforms.
- Manage paid media budgets, targeting, optimization, and return on investment tracking.
- Coordinate social content distribution, community engagement, and brand presence.
- Manage influencer and creator partnerships, including identification and negotiation.
- Track campaign performance, consumer insights, and competitor activity.
- Coordinate agencies, media partners, publishers, and vendors.
- Recommend new digital media opportunities for brand growth.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
- 3–7 years of experience in digital marketing, media planning, performance marketing, or digital advertising.
- Experience in an advertising agency, digital agency, or corporate marketing team.
- Working knowledge of Meta Ads, Google Ads, YouTube, GA4, and digital analytics tools.
- Experience managing influencer campaigns and digital media budgets.
- FMCG, beverage, consumer, or lifestyle brand experience is preferred.
Compensation
- Compensation is competitive and aligned with experience and demonstrated impact.
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