Digital Marketing Specialist (SEO, SMO & PPC)
Skills
About This Role
Overview
Dubai 4x4 is a growing automotive company committed to delivering premium vehicle solutions and services in the UAE.
We are seeking an experienced and results-oriented **Digital Marketing Specialist** to drive brand visibility, increase lead generation, and strengthen our digital presence across multiple channels.
Position Summary
The ideal candidate will have proven experience in **Search Engine Optimization (SEO), Social Media Marketing (SMO), and Pay-Per-Click Advertising (PPC)**, with the ability to develop and execute effective digital marketing strategies that improve online visibility, generate qualified leads, and maximize return on investment.
Key Responsibilities
- Develop and implement comprehensive **SEO strategies** to improve organic rankings, website traffic, and search visibility
- Conduct keyword research, competitor analysis, technical SEO audits, and on-page/off-page optimization
- Manage and optimize **Google Ads, Meta Ads, and PPC campaigns** to maximize performance and ROI
- Develop and execute **social media marketing strategies** to improve engagement, reach, and lead generation
- Monitor campaign performance and prepare analytical reports with recommendations for continuous improvement
- Manage website content optimization and improve conversion rates
- Track and analyze website performance using **Google Analytics, Google Search Console, and other digital marketing tools**
- Work closely with management and creative teams to implement effective digital campaigns
- Stay updated with the latest digital marketing trends, search engine algorithms, and advertising practices
- Plan and manage digital marketing budgets effectively
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred)
- Minimum **3–5 years of proven experience** in Digital Marketing, with strong expertise in SEO, PPC, and Social Media Marketing
- Hands-on experience with:
- Google Ads
• Meta Ads Manager
- Google Analytics
• Google Search Console
- SEO tools such as Ahrefs, SEMrush, or similar platforms
- Content Management Systems (CMS), including WordPress
- Strong understanding of lead generation strategies and conversion optimization
- Experience in managing digital marketing campaigns within competitive industries
- Excellent analytical, reporting, and communication skills
- Experience in the automotive industry will be considered an advantage
Preferred Skills
- Advanced SEO optimization techniques
- PPC campaign management and performance optimization
- Social media strategy and content planning
- Lead generation and customer acquisition
- Data analysis and performance reporting
- Conversion rate optimization
- Pay: AED4,000.00 - AED6,000.00 per month
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