Digital Marketing Specialist
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About the Role
PLEASE READ THE ROLE CAREFULLY **Company:** Housess Real Estate **Location:** Dubai, UAE **Employment Type:** Full-Time About the Role Housess Real Estate is seeking a highly skilled and results-driven Digital Marketing Specialist to generate high-quality leads, increase brand visibility, and drive qualified traffic across our digital platforms. The ideal candidate is a performance-focused marketer who understands how to leverage Google Ads, Meta Ads, email marketing
Key Skills for This Role
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About The Role
Housess Real Estate is seeking a highly skilled and results-driven Digital Marketing Specialist to generate high-quality leads, increase brand visibility, and drive qualified traffic across our digital platforms.
The ideal candidate is a performance-focused marketer who understands how to leverage Google Ads, Meta Ads, email marketing, SEO, and content creation to deliver measurable business results.
This role requires a combination of analytical thinking, creativity, and hands-on execution.
Key Responsibilitieslead Generation & Performance Marketing
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Create and manage Meta advertising campaigns across Facebook and Instagram.
- Monitor campaign performance and continuously improve lead quality, conversion rates, and ROI.
- Implement retargeting and audience segmentation strategies.
- Develop lead funnels and landing page strategies to maximize conversions.
Website & Traffic Growth
- Drive targeted traffic to the company website through paid and organic channels.
- Analyze website performance using Google Analytics, Search Console, and other reporting tools.
- Work closely with sales teams to ensure lead quality aligns with business objectives.
- Optimize user journeys and conversion pathways across all digital assets.
Seo & Organic Growth
- Execute on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, and landing pages.
- Monitor search rankings and identify opportunities for growth.
- Implement technical SEO recommendations where applicable.
Email Marketing & Automation
- Create and manage email marketing campaigns.
- Develop lead nurturing workflows and automated email sequences.
- Segment databases to improve engagement and conversion rates.
- Track open rates, click-through rates, and campaign effectiveness.
Content Creation & Design
- Design social media content, advertisements, presentations, and marketing materials using Canva.
- Create engaging visual content aligned with the company's brand guidelines.
- Assist in planning and scheduling social media content.
- Collaborate with the media and sales teams to produce marketing campaigns that drive engagement and leads.
Reporting & Analytics
- Produce weekly and monthly marketing performance reports.
- Track KPIs including lead volume, lead quality, CPL, ROAS, website traffic, and conversion rates.
- Present actionable insights and recommendations for continuous improvement.
Requirementsessential
- Minimum 2 years of experience in digital marketing and lead generation.
- Strong experience with:
- Google Ads
• Meta Ads Manager
- Google Analytics
• Email Marketing Platforms
- Canva
- Proven track record of generating qualified leads through digital channels.
- Understanding of SEO best practices and website optimization.
- Strong analytical and reporting skills.
- Excellent communication and organizational abilities.
Preferred
- Experience within real estate, property development, or luxury brands.
- Knowledge of CRM systems and lead management platforms.
- Experience with landing page builders and marketing automation tools.
- Basic video editing skills for social media content.
Key Performance Indicators (Kpis)
- Number of qualified leads generated.
- Cost per lead (CPL).
- Return on ad spend (ROAS).
- Website traffic growth.
- Organic search ranking improvements.
- Lead-to-meeting conversion rate.
- Email campaign engagement metrics.
- Contribution to overall company revenue.
What Success Looks Like
This role is not measured by likes, followers, or impressions alone.
Success is measured by the ability to consistently generate high-quality leads, increase website traffic, improve conversion rates, and contribute directly to company revenue growth.
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