Digital Marketing Specialist

Daikin Middle East & Africa FZE is a subsidiary of Daikin Industries Ltd. and the leading provider of heating, cooling, ventilation, air purification, and refrigeration technology.

The company designs, manufactures and brings to market a broad portfolio of equipment, as well as tailor-made solutions for residential, commercial, and industrial purposes in Europe, Middle East, and Africa (EMEA).

To date, Daikin EMEA has over 12 000 employees across more than 59 consolidated subsidiaries.

It has 12 major manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Spain, Turkey, Austria, and the UK.

Our aim is to drive sustainable and effective solutions, sparking a good climate for the generations to come.

And all this can only be achieved because of our People.**About the role:**

This opportunity is suitable for an experienced, hands-on digital marketing specialist responsible for driving and optimizing digital performance across all key platforms (social media, websites, search, and online campaigns) across the MEA region.

The role focuses on ensuring that all digital activities deliver measurable results, maximizing traffic quality, improving user journeys, and converting visitors into qualified leads.

This includes analyzing multi-market performance, identifying gaps and opportunities, and continuously enhancing outcomes through data-driven insights and AI-enabled optimization.

Working closely with HQ and affiliates, the role provides guidance, shares best practices, and enables scalable growth by translating performance data into clear actions, innovative ideas, and continuous improvements across markets.

Develop and execute digital marketing strategies across social media, websites, search, and paid media campaigns to drive high-quality traffic and lead generation

Ensure all digital activities are performance-driven, with a strong focus on conversion (visitor lead), ROI, and business impact

Continuously optimize channel mix, budgets, and campaign performance based on data insights

Oversee and optimize digital channels including SEO, SEM, display, email, and social media

Monitor campaign performance and ensure alignment with defined KPIs and business objectives

Identify trends, gaps, and opportunities, and translate insights into actionable improvements

Leverage AI tools to enhance campaign optimization, content ideation, A/B testing, and performance analysis

Utilize marketing automation and CRM platforms (e.g., MailChimp, Salesforce Marketing Cloud or similar) to improve efficiency and lead management

Stay updated on emerging AI and digital trends, recommending practical applications to improve performance

Oversee website performance, ensuring alignment with brand, business goals, and lead generation objectives

Drive continuous improvements in UX, content relevance, and conversion pathways

Coordinate resolution of website issues and ensure smooth functionality across platforms

Ensure SEO best practices are implemented and continuously optimized

Analyze consumer behavior, content trends, and competitor activities to enhance digital effectiveness

Ensure content across platforms is relevant, engaging, and aligned with target audiences

Collaborate on landing pages and campaign content to improve engagement and conversion

Measure, analyze, and report performance across all digital platforms and markets

Track KPIs such as traffic quality, conversion rates, leads

Develop dashboards and reporting frameworks (e.g., Power BI, BrandWatch) for clear visibility and decision-making

Evaluate end-to-end customer journeys across channels to identify optimization opportunities