Digital Marketing Specialist

Overview

Key Responsibilities

• Work closely with the team members to align market information data to drive insights and improvement in all aspects of the online/app/web experience
• Optimize content on the websites through SEO on-site best practices and Google’s accessibility guidelines
• Provide support to all online marketing strategies, prioritizing projects and recommending tactics and actions to maximize online traffic, varying target audiences
• Build good working relationships with relevant internal stakeholders and teams to ensure successful and strong digital presence
• Identify new opportunity beyond current organizational thinking, encourage and assist strategic partners to embrace digitalization
• Work closely with the stakeholders (F&B and R&M) to align on continuously improving brand awareness and delivering a seamless customer digital experience
• Work closely with the stakeholders (F&B and R&M) to best exploit upcoming current tools and platforms
• Regularly update and review company’s webpages and websites
• Advice on optimal Google ad designs and content and optimize adverts conversions and revenue
• Design, develop and optimize Google ads setting, i.e. goals, audience lists etc.
• Ensure effective GA and Google ad integration
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments, A/B testing and digital conversion tests on multiple variants to improve campaign performance
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Utilize strong data analytical ability to report on content consumed, online transactions, search queries etc.
• Develop customer profiles ad persons and gather data attributes such as age, gender, dob etc.
• Perform regular data clean ups by getting rid of incorrect, incomplete, and duplicated data
• Work on developing a unified data analysis tool that merges data across all platforms, such as power BI
• Measure and report performance of all digital marketing campaigns and assess against goals (ROII and KPIs)
• Prepare customized reporting for ongoing monitoring of customer feedback, enquiries, perception/sentiments, and traffic, taking necessary follow-up action to mitigate issues and seize opportunities
• Provide expertise on current digital presence best practices.

Qualifications

• Degree in IT-related or digital marketing field
• Must have advanced Google certifications (Google Analytics Individual Certification, Google Ads Search Certification, Google Digital Marketing Certification) with good knowledge of GA4
• 4-5 years experienced in digital marketing experience
• Technical skills including proficiency in Microsoft Office Suite, with an emphasis on Excel HTML/CSS and ability to edit HTML/CSS code

Key Attributes

• Strong data analytical skills
• Strong experience with Google suites
• Strong knowledge of web design
• Experience with analytics software including Google Analytics, Hotjar, etc.
• Excellent knowledge of SEO best practices
• Fluency in English essential (Arabic an advantage)
• Excellent business acumen and willingness to be hands-on
• Excellent customer service skills and orientation