Digital Marketing Specialist

Role

Responsibilities

• Develop digital marketing strategies; manage SEO, keyword research, competitor analysis, and on-page and off-page optimization.
• Manage social media and content, and run paid campaigns using Google Ads and other platforms.
• Monitor KPIs, optimize campaigns, generate and nurture leads, and track web traffic and user behavior.
• Prepare weekly and monthly reports on traffic, leads, conversions, engagement, CPC, CTR, and ROI.
• Research market trends, competitors, keywords, and marketing opportunities; coordinate with technology, sales, and business teams.
• Maintain online presence and stay current with SEO, social platforms, advertising, and digital marketing trends.

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of hands-on digital marketing experience.
• Strong SEO knowledge; experience with Google Ads and digital advertising platforms; experience managing social media campaigns.
• Knowledge of Google Analytics / GA4 and Search Console; strong content writing and communication skills.
• Ability to analyze campaign data and prepare reports; understanding of lead generation and conversion optimization.
• Strong analytical, communication, and problem-solving skills.

Preferred skills

• SEO tools such as SEMrush, Ahrefs, Moz, or similar; Google Ads; Google Analytics / GA4; and Search Console.
• Meta Ads Manager, Canva or other design tools, WordPress or other CMS platforms, email marketing, and marketing automation.
• Basic HTML/CSS and experience with technology or SaaS companies.

Pay

• Pay is ₹15,000–₹25,000 per month.

Work location

• Work location is in person.

Benefits and opportunities

• The posting offers competitive salary based on experience and skills, professional growth and learning opportunities, and a collaborative working environment.
• The role offers exposure to SEO, performance marketing, content marketing, lead generation, digital products, and campaigns.