Digital Marketing Specialist and Social Media Manager
Role Overview
A research company is seeking a Digital Marketing Specialist and Social Media Manager to strengthen its digital presence and support company goals.
The employer describes training and development opportunities and a collaborative team environment.
Key Skills for This Role
Full Job Posting
Role overview
A research company is seeking a Digital Marketing Specialist and Social Media Manager to strengthen its digital presence and support company goals.
The employer describes training and development opportunities and a collaborative team environment.
Responsibilities
- Develop digital marketing strategies using analytics tools to increase brand visibility and achieve sales objectives.
- Manage social media accounts and create brand-aligned content that fosters audience interaction.
- Execute Google Ads and Facebook Ads campaigns and analyze results and return on investment.
- Research industry trends and customer needs to guide marketing strategy.
- Collaborate with design and content teams to produce marketing materials.
- Analyze campaign data and report performance to management.
- Organize webinars and workshops to attract customers and build brand awareness.
- Manage website content to improve search rankings and traffic.
- Evaluate competitors and recommend ways to improve market positioning.
Skills and qualifications
- Data analysis skills to understand and improve marketing campaign performance.
- Creativity in producing engaging digital content for target audiences.
- Experience managing social media and follower engagement.
- Ability to use online advertising tools such as Google Ads and Facebook Ads.
- Ability to conduct market research and analyze trends and customer needs.
- Strong communication skills for cross-team collaboration.
- Deep understanding of SEO to increase website visibility.
Requirements
- Experience managing social media and generating follower engagement.
- Ability to use online advertising tools such as Google Ads and Facebook Ads.
- Ability to conduct market research and analyze trends and customer needs.
- Data analysis skills to assess and improve campaign performance.
- Strong communication skills for collaborating across teams.
- Creativity in producing digital content suited to the target audience.
- Deep understanding of SEO to improve website visibility.
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