Digital Marketing Specialist
Skills
About This Role
Overview
- Plan, develop, and execute comprehensive digital marketing strategies across all platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, Snapchat, and Twitter/X.
- Manage and optimize
Meta Ads (Facebook & Instagram)
- campaigns — including audience targeting, A/B testing, retargeting, and budget optimization for real estate lead generation.
- Create, manage, and optimize
Google Ads
- campaigns — Search, Display, YouTube, and Performance Max — with a focus on maximizing ROI.
- Run
Pay-Per-Click (PPC)
- advertising campaigns across multiple platforms, monitor performance metrics, and report on KPIs regularly.
- Generate high-quality, qualified leads for real estate properties — residential, commercial, and off-plan — using targeted digital funnels and landing pages.
- Produce and edit professional
- marketing videos
- for property showcases, reels, shorts, ads, and brand storytelling using tools like Premiere Pro, After Effects, or CapCut.
- Design visually compelling
- social media posts, banners, brochures, and ad creatives
- using Photoshop, Illustrator, Canva, or similar tools.
- Handle
- photo editing and enhancement
- of property images for listings, posts, and campaigns.
- Manage and grow the company's social media presence — create content calendars, schedule posts, engage with audiences, and grow organic following.
- Build and manage
- paid social media campaigns
- from start to finish — strategy, creative, targeting, launch, monitoring, and reporting.
- Conduct keyword research, SEO optimization, and content planning to improve organic search visibility for the company website and property listings.
- Set up and manage
- CRM integration
- with ad platforms to track leads, nurture pipelines, and attribute conversions accurately.
- Analyze campaign performance using
- Google Analytics, Meta Business Suite, and other analytics tools
- — prepare detailed reports with actionable insights.
- Stay updated on the latest trends, algorithm changes, and best practices across all digital and social media platforms.
- Coordinate with the sales team to align marketing campaigns with property launches, promotions, and sales targets.
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