Digital Marketing Officer

Overview

• Digital strategy, performance marketing & media buying
• Develop and execute integrated digital marketing strategies aligned with business, recruitment, and brand objectives
• Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, display, retargeting, and other relevant platforms
• Manage media budgets, audience targeting, bidding, pacing, and channel mix to improve lead quality, CPL, conversion, and reach
• Lead A/B testing across creatives, audiences, landing pages, forms, and messaging to improve performance
• Work with external agencies and partners to ensure strong execution, accountability, reporting, and optimization
• Identify and test new growth channels, formats, and digital opportunities relevant to Qatar and the GCC
• Translate HEC Paris, Doha's brand positioning into digital campaign briefs, landing page messaging, and audience journeys
• Support high-impact campaigns for recruitment, B2B and B2G outreach, events, and alumni initiatives
• Organic social strategy, social listening & digital channel growth
• Develop and implement an organic social media strategy that complements paid campaigns and supports brand growth
• Manage and grow HEC Paris, Doha's presence across priority platforms, especially LinkedIn and Instagram, while adapting to the audience and objective
• Build channel plans and content distribution recommendations in partnership with content, PR, events, alumni, and sales teams
• Monitor social listening, sentiment, share of voice, competitor activity, and industry trends to identify insights and opportunities
• Track platform performance and continuously optimize content themes, timing, formats, and calls to action
• Recommend executive visibility, thought leadership, and community amplification opportunities across digital channels
• Website strategy, SEO & digital experience optimization
• Own day-to-day website and landing page optimization, including structure, content updates, conversion paths, forms, and user journeys
• Manage the CMS and coordinate technical updates, integrations, and enhancements with internal teams and the main campus
• Improve website performance, mobile experience, UX, and CRO to increase inquiry and lead generation
• Apply technical SEO, on-page SEO, content structuring, and internal linking best practices while exploring GEO
• Strengthen search visibility across traditional search and AI-driven discovery through authoritative, well-structured digital content and pages
• Monitor website performance using tools such as GA4, Search Console, and behavior or heatmapping tools, and turn insights into actions
• Analytics, attribution, marketing intelligence, and CRM (Salesforce)
• Support marketing use of Salesforce or similar CRM platforms for lead capture, tracking, segmentation, campaign attribution, and reporting
• Maintain UTM discipline, campaign tagging, dashboard hygiene, and reporting consistency across digital channels
• Build weekly and monthly performance reports covering paid, organic, website, and funnel performance, with clear insights and actions
• Track lead quality, source performance, conversion, and campaign ROI, and make optimization recommendations
• Support automation, lead nurturing, and audience segmentation in partnership with Salesforce and marketing automation specialists
• Contribute to budgeting, forecasting, KPI tracking, and marketing performance reviews
• Collaboration & stakeholder management
• Work closely with internal teams, including sales, community engagement, events, admissions, delivery, and communications, to align digital activity with business priorities
• Act as a key digital advisor within the organization, bringing data, insight, and optimization recommendations into decision-making
• Brief designers, writers, agencies, and vendors to ensure digital assets are on brand, fit for channel, and performance-led