Digital Marketing Officer
The role involves executing digital marketing strategies, managing paid campaigns, optimizing website performance, and collaborating with internal teams for lead generation.
Skills
About This Role
Overview
The Digital Marketing Officer is a performance-led digital marketer responsible for improving HEC Paris, Doha's digital experience, strengthening organic and paid channels, and driving high-quality lead generation across Qatar and the GCC.
This role combines hands-on media buying, website and landing page optimization, SEO and AI-search visibility, social listening, and data-led reporting.
The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys, campaigns, and channel plans, while supporting CRM integration and automation in partnership with relevant internal and external specialists.
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