Digital Marketing Manager

Overview

• Digital Strategy & Campaign Management

• Develop, implement, and manage comprehensive digital marketing strategies
• Plan and execute multi-channel campaigns across social media, email, search, and display advertising
• Monitor campaign performance and optimize for ROI, engagement, and conversions
• Manage digital marketing budgets and allocate resources effectively

Content & Brand Management

• Oversee content creation for digital platforms, ensuring consistency with brand voice and identity
• Collaborate with creative teams to produce engaging and high-quality content
• Manage website content updates and landing page optimization
• Ensure all digital assets align with overall marketing objectives

Analytics & Performance Tracking

• Track, analyze, and report on key performance metrics using analytics tools
• Generate insights to improve campaign effectiveness and user engagement
• Conduct A/B testing and performance experiments to refine strategies
• Prepare regular reports and present findings to stakeholders

SEO & Growth Optimization

• Develop and implement SEO and SEM strategies to increase online visibility
• Optimize website performance, traffic, and user experience
• Identify growth opportunities through keyword research and competitive analysis
• Stay up to date with digital marketing trends, tools, and best practices

• Team Collaboration & Leadership

• Collaborate with cross-functional teams including sales, design, and product
• Provide guidance and direction to marketing team members or external partners
• Manage relationships with vendors, agencies, and marketing platforms
• Ensure alignment between marketing initiatives and business goals

About the Ideal Candidate

• 3–5 years of experience in digital marketing or a related role
• Strong understanding of digital marketing channels and tools
• Proven track record of managing successful marketing campaigns
• Excellent analytical skills and data-driven mindset
• Strong communication and project management abilities
• Experience with SEO, SEM, email marketing, and social media platforms
• Proficiency in tools such as Google Analytics, Google Ads, and marketing automation platforms
• Ability to work independently in a remote environment and manage multiple projects
• Bachelor’s degree in Marketing, Business, or related field preferred

What We Offer

• Meaningful contribution through ownership of digital marketing strategy and execution
• Remote-first flexibility to support work-life balance
• Opportunities for career advancement and skill development
• Collaborative and innovative team environment
• Competitive compensation aligned with experience
• Long-term stability within a growing and forward-thinking organization

Diversity & Inclusion