Digital Marketing Manager
Role Overview
Adsat seeks a specialist in digital marketing and online advertising campaign management with practical experience in social platforms, paid ads, search optimization, and online-store performance.
The role focuses on increasing e-commerce sales and growth through campaign strategy, optimization, measurement, and budget allocation.
Key Skills for This Role
Full Job Posting
Role overview
Adsat seeks a specialist in digital marketing and online advertising campaign management with practical experience in social platforms, paid ads, search optimization, and online-store performance.
The role focuses on increasing e-commerce sales and growth through campaign strategy, optimization, measurement, and budget allocation.
Campaigns and channels
- Manage social media accounts including Instagram, Snapchat, TikTok, X, and other platforms.
- Prepare marketing plans and advertising content aligned with the brand's commercial identity.
- Create, manage, and optimize campaigns on Meta Ads, Snapchat Ads, TikTok Ads, and Google Ads.
- Manage search engine ads and improve Google visibility through SEO and SEM.
E-commerce growth and measurement
- Manage and improve website and online-store performance to increase conversion rates and sales.
- Develop digital marketing strategies to increase visits and sales and achieve growth.
- Track KPIs, analyze campaign results, and calculate customer acquisition costs and return on ad spend.
- Prepare periodic reports detailing advertising expenses, sales, results, and recommendations.
- Manage Google Analytics 4, Google Tag Manager, Meta Pixel, and Google Ads Conversion Tracking.
- Implement retargeting campaigns and recover potential customers and abandoned carts.
Market and budget management
- Monitor competitors, analyze the market, and identify marketing opportunities.
- Manage advertising budgets and allocate them to channels that achieve the most sales.
Required experience and capabilities
- Proven work experience in digital marketing and campaign management.
- Proficiency in paid advertising platforms and search engines.
- Experience in e-commerce marketing and achieving sales, not only increasing views and followers.
- Ability to analyze data and make decisions based on results.
- Proficiency in preparing reports and analyzing return on ad spend.
- Ability to develop clear marketing plans and work toward achieving sales goals.
Preferred sector experience
- Experience in the beauty sector, cosmetic products, or contact lenses is preferred.
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