Digital Marketing Manager

Overview

Marketing Manager

Performance Marketing

Social Media Management

Campaign Management

Team Leadership

Key Responsibilities

• Develop and implement marketing strategies aligned with the organization's growth and enrollment objectives.
• Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platforms.
• Drive high-quality lead generation while optimizing cost per lead (CPL), return on ad spend (ROAS), and overall marketing ROI.
• Manage the organization's social media presence, including content strategy, publishing, community engagement, and performance tracking.
• Lead, mentor, and manage the marketing team, ensuring effective collaboration and timely execution of campaigns.
• Plan and oversee integrated marketing campaigns across digital and traditional channels.
• Coordinate with admissions, academic, and creative teams to support student recruitment and brand-building initiatives.
• Analyze campaign performance using marketing analytics tools and present regular reports with actionable insights.
• Manage marketing budgets, agency relationships, and external vendors.
• Ensure brand consistency across all communication channels and marketing materials.
• Stay updated with industry trends, emerging technologies, and competitor activities to identify new growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum
• 5 years of marketing experience
• , with at least
• 3 years in a managerial role
• .
• Proven hands-on experience in

Performance Marketing

• , including Google Ads and Meta Ads.
• Strong experience managing social media platforms, content strategies, and paid social campaigns.
• Demonstrated experience leading marketing teams and managing multiple campaigns simultaneously.
• Strong understanding of SEO, SEM, Google Analytics, CRM systems, and marketing automation tools.
• Excellent analytical, communication, leadership, and project management skills.
• Experience in the

Education Or Training Sector

• will be an added advantage.
• **UAE experience is preferred.**

Preferred Skills

• Data-driven decision-making with a strong focus on measurable outcomes.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced, target-driven environment.
• Excellent stakeholder management and interpersonal skills.
• If you are passionate about delivering impactful marketing campaigns, driving business growth, and leading high-performing teams, we would love to hear from you.