Digital Marketing Executive
Skills
About This Role
Overview
- Plan, develop, and execute integrated digital marketing campaigns across social media platforms, search engines, and other digital channels
- Manage and grow company social media accounts (Instagram, Facebook, TikTok, etc.) by creating consistent, engaging, and brand-aligned content
- Create high-quality content including graphics, videos, reels, advertisements, and promotional materials
- Handle photography and videography for vehicles, showroom activities, and marketing campaigns, including editing and post-production
- Monitor, analyze, and report on campaign performance using analytics tools, and optimize strategies for improved ROI
- Manage website content updates, SEO optimization, and online listings to improve visibility and search rankings
- Run paid advertising campaigns (Google Ads, Meta Ads, etc.), including budget management and performance tracking
- Utilize AI tools and automation platforms to streamline marketing processes, content generation, and customer engagement
- Develop and implement email marketing and lead nurturing campaigns
- Coordinate closely with the sales team to align marketing strategies with showroom targets and promotions
- Stay up to date with digital marketing trends, tools, and platform updates
- Manage brand consistency across all digital touchpoints
Requirements
- Proven experience in digital marketing, social media management, or a similar role
- Strong skills in content creation, including photography and videography
- Proficiency in social media platforms and digital advertising tools
- Experience with SEO, website management, and analytics tools
- Knowledge of AI tools and marketing automation platforms
- Creative mindset with strong attention to detail
- Excellent communication and organizational skills
- Ability to multitask and meet deadlines in a fast-paced environment
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