Digital Marketing Executive
Skills
About This Role
Job Summary
We are looking for a creative and performance-driven **Digital Marketing Executive** with strong experience in **Google Ads, Social Media Advertising, and online campaign management** to help grow our eCommerce business and online presence.
The ideal candidate should also have **Graphic design** skills for creating promotional banners, social media creatives, and marketing materials.
Candidates with knowledge of **C# / ASP.NET web development** will have an added advantage.
This role focuses mainly on paid advertising, social media marketing, online sales growth, and creative campaign execution.
Digital Marketing & Advertising
- Plan, manage, and optimize **Google Ads, Meta (Facebook & Instagram) Ads**, and other paid advertising campaigns
- Monitor ad performance, ROI, conversions, and campaign analytics
- Create and manage remarketing and lead generation campaigns
- Conduct keyword research, competitor analysis, and audience targeting
- Improve online sales, website traffic, and conversion rates
- Manage and optimize advertising budgets effectively
- Track campaign performance using Google Analytics and other reporting tools
Social Media Marketing
- Manage company social media accounts and promotional campaigns
- Create engaging captions, posts, and marketing content
- Plan social media promotions and seasonal campaigns
- Increase brand awareness and customer engagement across platforms
Graphic Design & Creative Content
- Design banners, advertisements, promotional creatives, and social media posts
- Create basic product and marketing visuals using **Adobe Photoshop, Illustrator, Canva**, or similar tools
- Update website and social media creatives regularly
- Support branding and promotional activities with creative ideas
Website & eCommerce Support
- Manage day-to-day operations of the eCommerce website
- Handle product listings, product updates, pricing, offers, and discounts
- Update website banners, landing pages, and promotional content
- Coordinate with developers for website improvements and issue resolution
- Ensure website content is accurate, updated, and optimized for sales
- Support marketplace activities such as product promotions and campaign execution.
Required Skills & Qualifications
- Strong experience in **Google Ads and Social Media Ads**
- Experience managing **Facebook, Instagram, and other digital advertising platforms**
- Good understanding of digital marketing strategies and campaign optimization
- Knowledge of **SEO** and **Google Analytics**
- Experience with graphic design tools such as **Photoshop, Illustrator, or Canva**
- Creative mindset with attention to design and branding
- Good communication and reporting skills
Added Advantage
- Knowledge of **C#, ASP.NET, or web development**
- Experience in eCommerce website marketing
- Familiarity with email marketing and automation tools
- Basic knowledge of HTML/CSS and website content management
Experience Required
- Minimum 2 to 4 years of experience in Digital Marketing and Paid Advertising
- Experience handling online advertising campaigns independently
Key Traits
- Performance-focused and analytical
- Creative and trend-aware
- Strong problem-solving skills
- Ability to manage multiple campaigns and deadlines efficiently
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