Digital Marketing Executive
Skills
About This Role
Employment Type
Full-time \| On-site
Job Overview
We are hiring a
technically strong Digital Marketing Executive
to join our
Marketing Team
and take ownership of the
performance, tracking, and optimization of our ecommerce website and mobile application
.
This role focuses on
data-driven growth
, paid acquisition, analytics implementation, and conversion optimization across web and app ecosystems.
The candidate will work closely with internal tech, product, and design teams to ensure scalable digital growth.
Performance & Paid Media
- Plan, execute, and scale
- performance-driven campaigns
- across Google Ads, Meta Ads, and app acquisition platforms
- Optimize
Roas, Cpa, Ltv, Cac
- , and conversion funnels across web and app channels
- Manage app install campaigns, re-engagement campaigns, and in-app conversion events
Website & App Technical Marketing
- Own and manage
- website and mobile app marketing performance
- from a technical perspective
- Configure and maintain
- GA4, Google Tag Manager, Meta Events Manager, and conversion APIs
- Implement and validate
- event tracking, pixels, SDKs, and server-side tracking
- Monitor website speed, landing page performance, and checkout drop-offs
- Work with developers to troubleshoot tracking issues and performance gaps
Analytics & Optimization
- Analyze user behavior, attribution paths, and conversion funnels using
- GA4, Firebase, and ad platforms
- Perform
- A/B testing
- on landing pages, creatives, funnels, and app flows
- Identify data discrepancies between analytics and ad platforms and resolve them
- Build detailed performance dashboards and reports with actionable insights
Collaboration & Growth
- Work closely with
- product, tech, UX/UI, and design teams
- for feature launches and optimizations
- Manage ecommerce promotions, seasonal campaigns, and app feature rollouts
- Coordinate with external vendors, agencies, and tracking partners when required
Technical Requirements
- **Arabic language is mandatory**
- 4–6 years of hands-on experience in
- technical digital marketing / ecommerce performance marketing
- Strong expertise in:
- **Google Ads (Search, Display, Shopping, App Campaigns)**
- **Meta Ads (Web & App, CAPI implementation)**
- **GA4, Google Tag Manager, Firebase Analytics**
- Experience with:
- Conversion tracking,
- pixels, SDKs, server-side tracking
- App analytics and attribution tools (AppsFlyer, Adjust, or similar – preferred)
- Funnel analysis, cohort analysis, and attribution modeling
- Strong understanding of
- UX, CRO, and ecommerce checkout optimization
- UAE / GCC ecommerce experience is a strong advantage
Benefits
- Company visa
- Health insurance
- Ticket allowance to home country after contract renewal
- All benefits as per UAE Labor Law
- High-performance, data-driven marketing environment
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