Digital Marketing Coordinator

Overview

Specialization

Responsibilities

• Execute digital campaign components for Middle East initiatives: landing pages, email sends, nurture steps, webinar, event promotion journeys, and LinkedIn and search Ads.
• Apply and maintain tracking standards (UTMs, naming conventions, campaign documentation) using established templates; flag gaps and recommend improvements to the Marketing Manager.
• Support marketing automation and CRM hygiene in partnership with Sales Operations and CRM owners: list builds, updates, basic Lead routing checks, Lead upload QA (where applicable), and ensuring campaign and program activity and responses are captured and reporting in a comprehensive and timely manner.
• Coordinate the execution workflow (brief → build → launch → post-mortem) by maintaining trackers, deadlines, and dependencies.
• Maintain the Middle East, India marketing calendar, tracker (for visibility and planning), ensuring timelines, owners, assets, and tracking details are up-to-date.
• Create and coordinate content and design assets for digital campaign activities —using in-house tools and, or briefing and coordinating third-party vendors for assets such as email blocks, social tiles, display banners, one-pagers, webinar promo kits, and simple infographics.
• Coordinate publishing and distribution of content (web, social, email programs), re-using corporate assets where possible and localizing when required.
• Produce monthly performance updates by compiling agreed metrics (campaign results, funnel indicators, content performance) and summarizing insights and next actions.
• Develop and execute quarterly organic content social plan for InterSystems Middle East web page and other relevant digital properties.
• Maintain relevant data in operational, planning, and reporting processes and applications (e.g. project management, marketing automation, customer relationship marketing systems).
• Assist with timely post marketing campaign, programs, and regular reporting and success analysis and report distribution.
• Qualification and experience
• Minimum 2 years’ experience in digital marketing, campaign execution, marketing coordination; B2B marketing is preferred.
• Hands-on experience with email marketing, landing page workflows, and basic performance reporting.
• Experience in executing LinkedIn campaign manager and search engine Ads
• Working knowledge of marketing automation and CRM concepts (HubSpot is preferred); not expected to be a system administrator.
• Understanding of measurement basics (UTMs, funnel stages, lead source hygiene) and comfort working with data in spreadsheets/dashboards.
• Fluent English required; Arabic is a plus.

Personal Specification

• Highly structured, detail-oriented, and quality-focused.
• Comfortable with tools/systems and learning new platforms.
• Analytical mindset—turns results into simple insights and recommended actions.
• Strong collaborator who can coordinate dependencies and communicate clearly.
• Reliable executor with a bias for action and consistent follow-through.

Education and training

• Bachelor’s degree in marketing, Communications, Business, Analytics, or equivalent experience