Digital Marketing Executive
Key Skills for This Role
Full Job Posting
Strategy and planning
- Develop digital marketing strategies aligned with business objectives; define KPIs, marketing funnels, and campaign roadmaps.
- Conduct market research, competitor analysis, and audience segmentation.
Campaigns, content, and branding
- Plan and manage campaigns across Instagram, LinkedIn, Facebook, YouTube, TikTok, Google Ads, Meta Ads, LinkedIn Ads, websites, and landing pages.
- Create campaign copy; optimize budgets, creatives, and targeting for ROI.
- Maintain brand consistency and develop content calendars and campaign themes.
Performance and analytics
- Track performance using Google Analytics, Meta Business Suite, and advertising dashboards.
- Prepare monthly reports covering insights, ROI, and recommendations; continuously test and optimize campaigns.
Website, SEO, and lead generation
- Oversee website content and SEO strategy; optimize user journeys, conversion rates, UX, and landing pages.
- Build digital funnels that generate qualified sales leads and integrate automation for follow-ups and reporting.
Qualifications and experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–4 years of digital marketing or growth strategy experience; at least 2 years of digital marketing experience is specified as required.
- Proven experience managing paid ads and organic growth strategies.
- Strong understanding of marketing funnels, analytics, and performance metrics; excellent communication, presentation, and strategic thinking skills.
Tools and platforms
- Platforms include Google Analytics, Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
- Canva or Adobe Suite; CRM tools such as HubSpot or Zoho; SEO tools such as Ahrefs or SEMrush.
Workplace
- Work location is in person.
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