Digital Marketing Executive

Role overview

Campaigns and channels

• Manage digital campaigns, Google Ads, PPC, paid advertising, and social media channels.
• Develop lead-generation strategies to increase qualified leads, website traffic, conversions, and sales.
• Plan social content, posting, engagement, campaign coordination, and performance tracking.
• Create digital content such as social posts, ads, blogs, and promotional materials with designers and content creators.

Analysis and optimization

• Conduct keyword, competitor, and market research; implement SEO to improve visibility and organic traffic.
• Track website traffic, leads, conversions, campaign performance, and other marketing metrics using GA4 and analytics tools.
• Manage conversion tracking; run A/B tests on ads, landing pages, content, and campaign strategies.
• Optimize campaigns, prepare weekly and monthly reports, track budgets, identify opportunities, and monitor industry trends.
• Plan and execute email marketing and promotional campaigns where required; collaborate with sales and marketing teams.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Business, Communications, or a related field.
• Proven digital marketing experience; knowledge of digital marketing strategies, online advertising, Google Ads, PPC, and paid advertising.
• Understanding of SEO, SEM, social media campaigns, GA4, lead generation, conversion optimization, and performance marketing.
• Experience with content marketing and digital content creation; strong knowledge of keyword research and competitor analysis.
• Proficiency in Microsoft Excel or Google Sheets; strong analytical, communication, organizational, and problem-solving skills.
• Able to work independently and as part of a team; willing to work full-time in person in Dubai.

Preferred skills

• Google Tag Manager and conversion tracking knowledge is an advantage.
• Preferred skill areas also include Facebook and Instagram marketing, email marketing, landing-page optimization, conversion-rate optimization, and marketing analytics.

What the employer offers

• Attractive salary based on experience and performance-based incentives.
• Full-time in-person work in Dubai, diverse campaigns, career growth opportunities, and a dynamic work environment.

Application

• Applicants are asked to submit an updated CV highlighting relevant digital marketing experience.