Digital Marketing & Events Operations Executive

Role Overview

1. E-Commerce Website & Digital Platform Management

• Monitor product uploads and ensure accurate keyword tagging and content on the website backend.
• Update and maintain product listings, banners, and event-related website content.
• Coordinate with the internal team to ensure timely updates and accuracy across all digital touchpoints.

2. Marketing, Branding & PR Support

• Manage design execution for Fashion events, In-store campaigns, E-commerce marketing campaigns
• Coordinate with the graphic designer by providing detailed briefs, campaign themes, and timelines.
• Plan and assist with photoshoots for promotional and marketing content.
• Support paid promotional activities across Meta platforms, Google Ads
• Guide and support the social media team in executing content calendars for reels, posts, stories, and threads.

Event Campaigns

• Plan and execute digital campaigns in collaboration with the digital marketing team to build pre-event visibility and engagement.
• Coordinate artwork and creatives with the design team.
• Share campaign schedules and budgets in advance and ensure campaigns remain within approved limits.

Store Campaigns

• Plan and execute store-specific digital and social media campaigns.
• Coordinate campaign artwork and timelines with the design team.
• Monitor campaign performance and ensure alignment with brand objectives.
• 4.
• Boulevard One Events – Social Media Management
• Create and manage event-specific social media calendars.
• Prioritize events and ensure accurate communication of event details and participating designers.
• Coordinate collaboration posts with bloggers, influencers, and designers.
• Develop and execute comprehensive event coverage plans before, during, and after events.
• Follow up with designers for marketing assets and shoot pieces.
• Create, update, and manage the Boulevard One Facebook page, including banners and event updates.

5. Events Operations & On-Ground Management

• Support the events team with overall event operations and execution.
• Liaise with venue teams to ensure coordination, compliance, and smooth execution.
• Manage setup-day responsibilities and assigned roles.
• Coordinate and manage volunteers and models.
• Support pre-event, on-ground, and post-event marketing activities.

6. Designer Coordination & Stall Allocation

• Coordinate with new and existing designers for stall allocation.
• Share floor plans and negotiate stall placements until confirmation.
• Follow up with designers to secure stall bookings and confirmations.

7. Event Logistics, Compliance & Designer Follow-Ups

• Manage ongoing communication with designers regarding: Stall tables and rentals / Signed registration forms and compliance documents / Boulevard One guidelines / Credit card payment process (including sharing instructional videos) / Loading bay access and setup instructions / Courier shipments, tracking, and delivery coordination / VAT invoice coordination / Setup timing allocations
• Share final event communications including stall details, rental information, and outstanding payments.
• Send final reminders with venue access and event details.

8. Sales & Reporting Support

• Support the sales team in preparing reports by: Tracking fulfilled orders / Monitoring and following up on pending orders

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, events management, or e-commerce operations.
• Strong organizational and multitasking skills.
• Experience working with designers, vendors, and external partners.
• Familiarity with social media platforms, Meta Ads, Google Ads, and content calendars.
• Excellent communication and coordination skills.
• Ability to work under pressure during event periods.

Why Join Boulevard One

• Work at the intersection of fashion, digital marketing, and live events.
• Be part of high-profile fashion exhibitions and campaigns.
• Opportunity to grow into a senior marketing or events leadership role.

Job Type: Full-time

Experience

• Fashion Industry and Events: 1 year (Preferred)