Digital Marketing
Skills
About This Role
Overview
Please note that NO whatsapp inquiry
Role Overview
You will be responsible for planning, managing, and optimizing paid digital campaigns while driving lead generation and customer acquisition across B2B and B2C markets.
Your mission: generate qualified leads, reduce acquisition costs, and scale revenue.
Paid Advertising & Campaign Management
- Manage and optimize campaigns on:
- Conduct A/B testing on ads, audiences, and landing pages
- Improve ROAS, CPA, CTR, and conversion rates
- Manage and allocate advertising budgets efficiently
SEO & SEM Strategy
- Lead SEO initiatives to improve organic visibility
- Perform keyword research and competitor analysis
- Optimize landing pages for performance and ranking
Lead Generation & Funnel Optimization
- Design and implement B2B and B2C lead generation strategies
- Implement remarketing and retargeting campaigns
- Optimize customer acquisition funnels
Social Media Management
- Manage company social profiles with a performance-driven approach
- Create conversion-focused content
- Coordinate campaigns aligned with business objectives
Analytics & Reporting
- Monitor KPIs including:
- Deliver actionable monthly performance reports
Requirements
- 2–4+ years of experience in digital performance marketing
- Proven experience managing paid campaigns with measurable results
- Strong knowledge of:
- Strong analytical and data-driven mindset
- Excellent written and spoken English
- Ability to work full-time onsite in Dubai
Preferred Qualifications
- Experience in domains, hosting, SaaS, or cloud services
- Google Ads / Google Analytics certifications
- Experience with CRM and marketing automation tools (HubSpot, Zoho, Salesforce)
- Familiarity with MENA or international digital markets
How to Apply
- Please submit your CV along with:
- Examples of campaigns you have managed
- Key performance metrics achieved
- Certifications (if any)
- Google Ads
• Meta Business Suite
- SEO tools (SEMrush, Ahrefs, etc.)
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Conversion rate
- Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
- LinkedIn Ads (B2B targeting)
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