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Digital Marketing Data Analyst

Trane Technologies
Davidson, USA
Full-time
Mid · 3–5 years experience
Onsite
Discovered 2 weeks ago
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Full Job Posting

Key Responsibilities

  • Collect, analyze, and interpret website and digital marketing performance data with a focus on customer behavior, site engagement, and conversion funnel performance.
  • Develop and maintain recurring dashboards and reports for stakeholders across Marketing, Digital Product, and Engineering teams.
  • Perform ad hoc analyses to answer business questions and uncover actionable insights related to customer journeys, landing page performance, content effectiveness, and digital campaign outcomes.
  • Partner with Internal teams and Agency Partners to implement, validate, and maintain website tracking through tools such as Google Tag Manager and other site analytics platforms.
  • Support the design, execution, and analysis of A/B and multivariate tests, including test setup, measurement plans, readouts, and recommendations.
  • Help establish consistent definitions, metrics, and standard methodologies for digital and marketing reporting.
  • Translate complex analyses into clear, concise, and business-focused presentations and recommendations for stakeholders and leadership.
  • Collaborate with cross-functional partners to support broader digital strategy and identify trends, risks, and growth opportunities.

Qualifications

  • Bachelor’s degree in Marketing, Business, Statistics, Economics, Information Technology, Computer Science, or a related field, or equivalent practical experience.
  • 3-5 years of experience in marketing analytics, digital analytics, web analytics, eCommerce analytics, or a related field.
  • Hands-on experience with web analytics platforms, preferably GA4.
  • Working knowledge of SQL
  • Experience with tag management tools such as Google Tag Manager.
  • Experience building dashboards and reports in BI or visualization tools such as Tableau, Looker, PowerBI, etc.
  • Experience with data preparation tools such as DataIku, Alteryx, Tableau Prep
  • Familiarity with A/B testing and experimentation concepts, including test design, measurement, and performance interpretation is a plus.
  • Key Skills and Competencies
  • Strong analytical and problem-solving skills.
  • Ability to translate complex data into clear, actionable insights and recommendations.
  • Strong attention to detail and commitment to data accuracy.
  • Effective communication and presentation skills for both technical and non-technical audiences.
  • Ability to manage multiple priorities and projects in a fast-paced environment.
  • Collaborative mindset with the ability to work cross-functionally across Marketing, Product, and Engineering teams.
  • Curiosity and enthusiasm for understanding customer behavior and improving digital experiences.
  • Solid business acumen and a results-oriented approach.
  • Experience in DARB processes
  • Annual Base Salary Range or Hourly Base Pay Range:
  • $80,243.33 - $112,280.00
  • Salary
  • No

Preferred Qualifications

  • Familiarity with A/B testing and experimentation concepts, including test design, measurement, and performance interpretation is a plus.

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