Digital Marketing & Content Specialist - UAE National only

Job Summary

Digital Marketing & Content Specialist

Roles & Responsibilities

• Develop and implement digital marketing campaigns to promote services, programs, and events across various digital platforms.
• Manage and update content on websites, mobile applications, and social media channels.
• Create, publish, and monitor engaging digital content aligned with brand guidelines and communication objectives.
• Track, analyze, and report on digital marketing performance, social media engagement, and campaign effectiveness.
• Coordinate with internal departments and external stakeholders to ensure timely and accurate content delivery.
• Grow online presence by increasing website traffic, social media followers, and overall digital reach.
• Conduct audience research, surveys, and feedback initiatives to improve digital content and user experience.
• Monitor digital media trends, competitor activities, and emerging technologies to recommend innovative marketing approaches.
• Maintain digital content archives, campaign documentation, and performance reports.
• Ensure compliance with organizational policies, procedures, and digital communication standards.
• Provide support for digital communications projects and other marketing initiatives as assigned.

Educational Qualifications

• Bachelor's Degree in

Marketing, Media, Communications, Business Administration

• , or a related field.
• Master's Degree holders are preferred.

Experience

• **Bachelor's Degree:**
• 2–4 years of relevant experience in digital marketing, content management, or social media marketing.
• **Master's Degree:**
• 0–2 years of relevant experience.
• Experience managing websites, social media platforms, and digital marketing campaigns is highly desirable.

• Certified Digital Marketing Specialist

• Professional Diploma in Information & Communication Technology
• Digital Marketing, Social Media Marketing, or Content Marketing certifications from recognized institutions

Skills & Competencies

• Strong knowledge of digital marketing tools and platforms.
• Content creation, copywriting, and social media management skills.
• Experience with SEO, SEM, email marketing, and web analytics.
• Proficiency in Google Analytics and digital reporting tools.
• Excellent communication, coordination, and stakeholder management skills.
• Strong analytical, organizational, and problem-solving abilities.