Digital Marketing
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About the Role
About Us We are a fast-growing educational training institute in Dubai, committed to delivering high-quality professional courses and skill development programs.
Key Skills for This Role
Full Job Posting
About Us
We are a fast-growing educational training institute in Dubai, committed to delivering high-quality professional courses and skill development programs.
As part of our expansion, we are looking for a dynamic and results-driven Digital Marketing Executive to strengthen our online presence and drive student enrollments.
Role Overview
As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital campaigns to generate leads and increase course enrollments.
You will play a key role in promoting our programs to students, fresh graduates, and working professionals.
Key Responsibilities
- Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.)
- Generate qualified leads for course enrollments
- Manage and grow social media platforms (Instagram, Facebook, LinkedIn, TikTok)
- Create engaging content including posts, captions, and short videos/reels
- Optimize website SEO to improve search rankings and traffic
- Monitor campaign performance and provide weekly reports
- Coordinate with the admissions team to improve lead conversion
- Handle inquiries from social media and marketing campaigns
- Maintain and update website content regularly
Performance Expectations (Kpis)
- Achieve monthly lead generation targets
- Improve conversion rates from leads to enrollments
- Optimize ad performance for maximum ROI
- Increase social media engagement and reach
Requirements
- 1–3 years of experience in digital marketing (education sector preferred)
- Strong knowledge of SEO, SEM, and paid advertising
- Hands-on experience with Google Ads and Meta Ads Manager
- Familiarity with Google Analytics and reporting tools
- Strong communication and content creation skills
- Ability to work independently and meet deadlines
Preferred Skills
- Experience in education or training institute marketing
- Video editing and reel creation skills
- Knowledge of email and WhatsApp marketing
- Basic design skills using Canva or Adobe tools
Tools & Platforms
Google Ads, Meta Ads Manager, Google Analytics, Canva, CRM systems, Social Media Platforms
Pay: AED3,000.00 - AED4,500.00 per month
Application Question(S)
- 9-1. How many years of experience do you have in Digital Marketing?
- 9-2. Do you have experience running Meta Ads (Facebook & Instagram Ads)?
- 9-3. Do you have experience running Google Ads campaigns (Search, Display, Video)?
- 9-4. Are you able to create marketing posters or social media designs (Canva or similar tools)?
- 9-5. Have you managed lead generation campaigns before?
- 9-6.Which digital marketing tools have you used?
- 9-7. Are you currently located in the UAE and where ?
- 9-8. Are you looking Parttime or full Time ?
- 9-9.What is your visa status ? visit Visa, Company Visa, Self Sponsor Visa
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