Digital Analytics Consultant
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Key skills for this role
About the Role
The role involves conducting analytics assessments, creating measurement strategies, and leveraging digital marketing insights to enhance customer experience using various analy.
Key Skills for This Role
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Overview
The Consultant will leverage their understanding of core digital marketing activities, digital analytics systems, and data visualization tools to drive insights and help to tell a story from the data.
The Consultant's efforts will help to support continuous improvements to the customer experience through large data-set analysis, BI visualization, measurement strategy, funnel abandonment analysis, analytics tracking strategy and other emerging practices.
The Associate is proficient with common analytics systems, such as Google or Adobe Analytics, as well as data visualization systems, including Google Looker Studio, PowerBI, and Tableau.
The role also requires basic understanding of tag management systems like Google Tag Manager and Data Warehouse.
This role is highly collaborative and will interface with team members from across various disciplines and client verticals.
Responsibilities
- Conduct analytics and channel assessments to understand current performance against benchmarks, uncover and quantify opportunities for digital experience improvement, and create audience intelligence.
- Create, recommend, and execute relevant measurement strategies and plans based on consumer centric business goals.
- Establish KPIs that demonstrate a connection to significant business impact and enterprise strategic initiatives.
- Provide prescriptive recommendations for performance improvement, based on available data, customer insights, and relevant best practices for acquisition and retention marketing.
- Interview stakeholders: review and build data, dashboards, reports, and research across digital experiences (including websites, portals, mobile apps, and other digital platforms)
- Participate in audience intelligence projects - creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
- Create and dissect dashboard reports/suites for various levels of review.
- Research and leverage data, analytics, and business intelligence to shape Digital Product strategies and goals.
- Contribute to personalization initiatives through research, ideas, strategies and methodology execution/plans while collaborating with other team members/departments.
- Audit data collection implementations based on our goals and best practices.
- Create solution design documents/tracking plans and collaborate with technical teams on data collection implementations.
Qualifications
- Bachelor's degree
- 3+ years of experience in digital/web analytics.
- Ability to explain complex data, analyses, and findings
- Familiarity with analyzing data from systems like Google Analytics, Firebase, Adobe Analytics, Looker Studio, Power BI and other Digital Experience tools.
- Experience with the Google Marketing Suite and Adobe Marketing Cloud
- ",
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