Digital Analyst

Role overview

Salary

• Salary is £42,770 per annum.
• The employer states salaries are benchmarked and will not be offered above the advertised rate.

Working arrangement

• Hybrid working policy requires a minimum of two office days per week.
• The employer also describes a flexible approach to working arrangements.

Key responsibilities

• Own analytics across fundraising campaigns, websites and supporter journeys; maintain and improve GA4 and Google Tag Manager tracking.
• Measure campaigns with Fundraising and Marketing teams; analyse supporter behaviour, engagement, conversion and retention.
• Create dashboards and reports, then present evidence-based insights and recommendations to stakeholders.
• Plan and evaluate A/B and multivariate tests to improve digital performance.
• Coordinate tracking implementation with developers, agencies, Technology and Data colleagues, connecting digital insight with wider supporter data.

Skills and experience

• Strong, recent hands-on GA4 and Google Tag Manager experience, including tracking implementation and troubleshooting.
• Strong digital analytics knowledge covering tagging, event tracking, attribution and data quality.
• Experience with SQL, JavaScript and HTML within Google Tag Manager.
• Experience analysing campaign, website or supporter behaviour and turning findings into action.
• Good understanding of paid media, email, social and organic search; experience creating dashboards and data visualisations.
• Strong stakeholder management, influencing and presentation skills, with a curious and collaborative approach.
• A basic DBS check is required.

Benefits

• 30 days annual leave plus bank holidays, enhanced pension, life assurance and health and wellbeing schemes.
• Employee assistance programme and flexible working arrangements are available.

About the charity