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Digital Analyst

Great Ormond Street Hospital Children's Charity
London, GBR
Full-time
Mid
Hybrid
GBP 42770-42770 yearly / year
Discovered 3 weeks ago
GA4Google Tag ManagerSQLJavaScriptHTML

Full Job Posting

Key Responsibilities

  • Own day-to-day digital analytics for Fundraising across campaigns, websites and supporter journeys.
  • Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking is accurate and useful and lawful.
  • Work with Fundraising and Marketing teams to measure campaigns, understand performance and identify opportunities to optimise.
  • Analyse digital supporter behaviour to understand what drives engagement, conversion and retention.
  • Build clear dashboards and reporting that help colleagues make informed decisions.
  • Present insight and recommendations to stakeholders at all levels, using evidence to influence and challenge where needed.
  • Plan and evaluate A/B and multivariate tests to improve digital performance.
  • Work with developers, agencies, Technology and Data colleagues to implement tracking and connect digital insight with wider supporter data.

Skills, Knowledge and Expertise

  • Strong, recent hands-on experience with GA4 and Google Tag Manager, including implementing and troubleshooting tracking.
  • Strong technical understanding of digital analytics, including tagging, event tracking, attribution and data quality.
  • Experience using SQL to interrogate and analyse data.
  • Experience using JavaScript and HTML within Google Tag Manager.
  • Experience analysing digital campaign, website or customer/supporter behaviour and turning findings into action.
  • Good understanding of digital marketing channels, including paid media, email, social and organic search.
  • Strong stakeholder management and influencing skills, including confidence presenting to senior stakeholders.
  • Experience creating dashboards and data visualisations.
  • A curious, collaborative approach and the confidence to ask why, not just report what happened.
  • This is an opportunity to own digital analytics for Fundraising while staying hands-on, using your technical expertise to help us understand our supporters, improve performance and make better decisions. DBS - note a basic DBS check is required for this role. How to apply Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
  • Closing date: 12th October 2026
  • Applications will be reviewed on an ongoing basis and we reserve the right to close the roles prior to the closing date should suitable applicants be found.

Benefits

  • 30 days annual leave (plus bank holidays)
  • A flexible approach to working arrangements.
  • Access to our enhanced pension scheme
  • Life assurance
  • Access to various health and wellbeing schemes, including the employee assistance programme.
  • #LI-HM1

Requirements

  • Strong, recent hands-on experience with GA4 and Google Tag Manager, including implementing and troubleshooting tracking.
  • Strong technical understanding of digital analytics, including tagging, event tracking, attribution and data quality.
  • Experience using SQL to interrogate and analyse data.
  • Experience using JavaScript and HTML within Google Tag Manager.
  • Experience analysing digital campaign, website or customer/supporter behaviour and turning findings into action.
  • Good understanding of digital marketing channels, including paid media, email, social and organic search.
  • Strong stakeholder management and influencing skills, including confidence presenting to senior stakeholders.
  • Experience creating dashboards and data visualisations.
  • A curious, collaborative approach and the confidence to ask why, not just report what happened.
  • This is an opportunity to own digital analytics for Fundraising while staying hands-on, using your technical expertise to help us understand our supporters, improve performance and make better decisions. DBS - note a basic DBS check is required for this role. How to apply Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
  • Closing date: 12th October 2026
  • Applications will be reviewed on an ongoing basis and we reserve the right to close the roles prior to the closing date should suitable applicants be found.

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