Data Analyst

Position overview

Duties and responsibilities

• Extract data from advertising sources, websites, and databases for reports and Power BI dashboards; respond to data requests.
• Verify data accuracy, resolve data issues, and maintain project, process, and report documentation.
• Analyze paid marketing performance, identify trends, explain results, and recommend improvements to targeting, messaging, channels, and budget allocation.
• Provide reports, analysis, and dynamic dashboards to inform paid marketing decisions and help university stakeholders obtain relevant information.
• Design, develop, and maintain databases, Power BI dashboards, applications, data collection, and reporting techniques as needs change.
• Troubleshoot reporting issues and work toward report automation to expand analytics capacity.

Minimum qualifications

• High school diploma or equivalent.
• Two years of IT-related work experience; qualifying coursework may substitute, including 30 semester hours per year, an associate degree for 18 months, 90 semester hours for two years, or a bachelor's degree for three years.
• Demonstrated marketing data analysis experience and/or experience generating data visualizations and reports, such as Power BI.

Preferred qualifications and knowledge

• Educational-environment data analytics experience and marketing or communications experience are preferred.
• Google Analytics and CRM experience are preferred; Slate is the preferred CRM.
• Ability to use data to answer questions and solve problems; strong analytical problem-solving skills.
• Knowledge of data privacy regulations and marketing measurement trends and practices, including tracking sources across multiple channels.
• Ability to manage multiple projects, work under pressure, and meet deadlines.

Appointment and salary

• This is a 100% full-time Civil Service 5031 - Information Technology Technical Associate appointment on a 12-month basis.
• Expected start is as soon as possible after the closing date; salary is $70,000-$85,000 yearly, commensurate with qualifications and experience and considering internal equity.

Additional position information

• Work authorization sponsorship is not available.
• The position requires Illinois residency within six months of hire.
• Applications were due by 6:00 p.m. Central Time on Thursday, October 29; the posting requests a cover letter, resume, and three references.