Customer Acquisition Manager, NEOBIZ
About This Role
Key Result Areas
- Design and deliver key customer acquisition targets via PPC + Search + for all banking products.
- Manage customer journey from app downloads to account opening to funding.
- Manage the sales team to stem drop offs and improve fulfillment efficiencies.
- Work with Tech /Ops / Credit / Business / Compliance to improve customer experience and scale up acquisitions.
- To work closely and generate new business with licensing authorities & CSPs.
Operating Environment, Framework and Boundaries, Working Relationships
- Competitive, dynamic, volatile and regulated business environment with low entry / exit barriers.
- The job holder will be operating within well-defined and demarcated business areas and is required to adhere to the policies and guidelines set out in the Bank’s Policy Manual.
- Candidate must effectively / actively liaise with his superiors and direct reports within the business unit to achieve business objectives.
Problem Solving
- Ability to handle challenges and multi-task.
- Ability to work coherently with teams engaged with different priorities.
Decision Making Authority & Responsibility
Ability to see the big picture, join the dots and align all stakeholders towards flawless execution.
The candidate should be able to demonstrate the ability to understand business goals and optimize campaigns to deliver desired results.
Knowledge, Skills and Experience
Bachelor or MBA/ master’s degree in marketing or related field.
Experience
in Business Banking / e-commerce with focus on customer acquisition, Strategy, design, implementation etc.
Track record in managing people.
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