Customer Acquisition Manager NEO.Injaz - RBG - Neo Unit.41.Retail Banking Group

Role Summary

Customer Acquisition Strategy

• Own end‑to‑end acquisition strategy for assigned banking products and customer segments.
• Define acquisition targets, budgets, channel mix, and CPA benchmarks in line with annual business plans.
• Identify high‑value customer segments and tailor acquisition approaches accordingly.
• Lead go‑to‑market plans for new product launches and propositions.

Digital & Performance Marketing

• Manage performance marketing across paid digital channels such as Google, Meta, TikTok, Programmatic, Affiliates, etc.
• Should have hands‑on experience with media platforms and dashboards including, but not limited to Google Ads and Meta Business Manager
• Optimize campaigns for downstream events such as account opening, KYC completion, and funding.
• Drive continuous testing and optimization of creatives, audiences, and conversion journeys in collaboration with marketing & media agency.

Budget & Financial Management

• Own and manage acquisition budgets across media and marketing collaterals.
• Track spends, CPA trends, and ROI across channels.
• Provide forecasts, variance analysis, and optimization recommendations to senior stakeholders.

Compliance & Governance

• Ensure all acquisition activities comply with banking regulations, CPR guidelines, DED approvals, and internal policies.

Reporting & Analytics

• Own performance dashboards and regular reporting across channels and customer segments.
• Work extensively with MarTech and analytics platforms, including Google Analytics and mobile measurement tools such as AppsFlyer, Adjust, Kochava, etc.
• Analyze funnel performance and identify opportunities to improve conversion and efficiency.
• Present concise, data‑driven insights and recommendations to leadership.
• Support root cause analysis for performance or system‑related issues.

• New‑to‑Bank Account Openings

• Cost per Acquisition (CPA)
• Conversion Rates across media channels

• Budget Utilization & ROI

• Compliance and Audit Adherence

Skills & Experience

• 8–10 years of experience in customer acquisition, digital marketing, or growth roles
• Strong hands‑on expertise with media dashboards such as Google Ads and Meta Business Manager
• Solid understanding of the affiliate ecosystem, including performance‑based acquisition models
• Strong experience working with MarTech and analytics tools, including Google Analytics and mobile measurement platforms such as AppsFlyer, Adjust, Kochava, etc.
• Experience within banking, fintech, or regulated financial services preferred
• Strong analytical, stakeholder management, and presentation skills