CPW Analyst II, Consumer Insights

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.

We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CMI in General Mills India Center is a part of General Mills Strategy and Growth Organization, working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics central organizations, to deliver insights and analytics across all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle).

We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

We are seeking a curious, analytical, and motivated Analyst II – Primary Research to join our CI team within the Consumer Insights function at General Mills India Center. The Consumer Insights team leads in-house consumer research is largely primary ( quantitative) to understand and interpret consumer behavior. We are looking for an individual to work closely on the in-house quantitative function. Someone who loves using data to tell stories and deeply understand stakeholder’ needs and the business requirements to provide strategic insights. The role holder should be able to apply research methodologies effectively, manage global projects end to end, able to multi-task, demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders.

KEY ACCOUNTABILITIES

Project management and execution

The candidate will be accountable for end-to-end project management which includes –

Gaining expertise in using the tools developed in-house and by external vendors

Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming survey, discussion guides to analysis the data and reporting

Developing knowledge and skills required to apply advanced statistical techniques in order to identify patterns and trends from the data.

Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence

Should be able to proactively learn and apply new tools to find unique solutions to the business questions.

Vendor management

The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standards.

Stakeholder management

Should proactively connect with internal stakeholders to understand their requirements, and suggest appropriate research methods to fulfill those requirements with minimum manager supervision

Become a trusted advisor and the go-to person for the internal stakeholders, when they need guidance on answering research questions

Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings

MINIMUM QUALIFICATIONS

4 - 6 years of relevant market research experience including experience in client management, questionnaire design, discussion guides, data analysis and reporting

Master’s degree or MBA with specialization in Marketing or Market research

Must have strong written and verbal communication skills to effectively interact with stakeholders and team members

Should have experience in different research methodologies like

undefinedMust be able to multitask and effectively manage multiple stakeholders, vendors and projects together

Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills

PREFERRED QUALIFICATIONS

Led/ Worked on multi country primary research (Quantitative) studies.

Worked at leading market research agency like Kantar or Ipsos

Has experience working with cross-functional teams

Experience on working with CPG industry and global markets will be an added advantage

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.