Copywriter
Skills
About This Role
Overview
We are seeking a creative and detail-oriented Copywriter to develop engaging, high-quality content across digital platforms for our group of companies.
The ideal candidate should have strong writing skills, creativity, SEO knowledge, and the ability to adapt tone and messaging across different brands and audiences.
Key Responsibilities
- Write blogs and website content for all company websites
- Develop content for the Prima Home App
- Create engaging social media captions and campaign copy
- Write professional LinkedIn articles and thought leadership content
- Draft email campaigns, newsletters, and marketing communications
- Prepare PR articles, press releases, and corporate blogs
- Create event-related content including invitations, announcements, and promotional material
- Write concise and impactful text for company presentations and pitch decks
- Conduct keyword research and optimize website blogs and articles for search engine visibility
- Ensure content structure, metadata, and keywords align with SEO goals
- Collaborate with the digital marketing team to improve organic reach and engagement
- Maintain consistent brand tone and messaging across all platforms
- Adapt writing styles for different audiences and industries
- Collaborate with design, marketing, and management teams for campaigns and launches
Requirements
- Proven experience as a Copywriter, Content Writer within real estate.
- Excellent English writing, editing, and proofreading skills
- Experience in SEO content writing and keyword optimization
- Strong understanding of social media platforms and digital marketing
- Ability to manage multiple projects and meet deadlines
- Creative thinking with strong attention to detail
- Experience with PR content and corporate communications is an advantage
- Pay: AED6,000.00 - AED8,000.00 per month
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