Content & Copywriter
Skills
About This Role
Overview
We are looking for a creative and strategic Content & Copywriter with experience in the Crypto and Fintech industry.
The ideal candidate should be able to create engaging, conversion-focused, and brand-driven content for digital platforms, marketing campaigns, websites, social media, ads, and product communication.
You should understand the fast-paced nature of crypto, blockchain, trading, fintech products, and financial audiences while delivering content that is simple, impactful, and performance-oriented.
Key Responsibilities
- Write high-converting ad copies, captions, and campaign content
- Create engaging social media content for crypto and fintech brands
- Develop website content, landing pages, blogs, and email campaigns
- Write content for USDT exchange platforms, trading products, fintech services, and business finance solutions
- Research market trends, competitor content, and audience behavior
- Simplify complex financial and crypto concepts into easy-to-understand communication
- Collaborate with designers and marketing teams for campaign execution
- Maintain brand tone, consistency, and messaging across platforms
- Create content strategies focused on engagement, lead generation, and conversions
- Optimize content for SEO and digital performance
Requirements
- 1-2 years of experience in content writing/copywriting
- Prior experience in Crypto, Blockchain, Trading, or Fintech industry is preferred
- Strong understanding of digital marketing and social media trends
- Excellent English writing and editing skills
- Ability to write persuasive and conversion-driven copy
- Experience with ad creatives, landing pages, and performance marketing content
- Basic understanding of SEO principles
- Ability to work in a fast-paced startup environment
Preferred Skills
- Knowledge of cryptocurrency markets and fintech products
- Experience writing for Meta Ads, Google Ads, and social campaigns
- Creative storytelling and campaign ideation skills
- Understanding of branding and audience psychology
- Ability to manage multiple projects and deadlines
- Pay: AED3,500.00 - AED4,000.00 per hour
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