Copywriter

Content Department

Role Overview

Experience

Copywriting & Content Delivery

• Write clear, compelling, and on-brand copy across multiple formats, including:
• Website copy (service pages, landing pages, brand messaging)
• SEO-led blogs and long-form content with measurable performance
• Press releases and media-facing content
• Thought leadership articles and opinion pieces
• Credentials, awards submissions, and corporate content
• Scripts for video, social content, podcasts or presentations (where required)
• Adapt tone of voice for different clients, sectors and audiences while maintaining brand consistency
• Edit, refine, and elevate copy produced by other team members where needed
• **Utilise AI writing tools to support ideation, drafting, editing, and optimisation while ensuring originality, accuracy, and brand alignment**

SEO & Performance-Led Writing

• Produce SEO-driven content using keyword research, search intent, and best-practice optimisation
• Work closely with SEO and digital teams to align content with performance goals
• Track and report on content performance, demonstrating tangible results such as ranking improvements, traffic growth or engagement uplift
• Optimise existing content to improve visibility and effectiveness
• **Leverage AI-assisted tools for keyword insights, content optimisation, and performance analysis**

Collaboration & Commercial Support

• Work closely with Account Managers, Executives, and Directors to support client objectives and upsell content services
• Contribute to content strategy discussions and client proposals
• Support new business pitches and credential development with strong written narratives
• Act as a senior content voice within the department, helping shape processes and standards alongside the Head of Content
• **Advocate for and implement best practices in AI-assisted content workflows within the team**

Required Experience & Skills

• Minimum 3 years’ experience in a copywriting or content role (agency experience preferred)
• Proven experience in SEO writing with demonstrable results
• Strong background in website copywriting and press release writing
• Excellent written English, with exceptional attention to detail
• Ability to manage multiple projects and deadlines without compromising quality
• Confidence working across different industries and client types
• **Hands-on experience using AI writing tools (e.g., ChatGPT or similar) to enhance content creation and productivity**

Desirable Experience

• Scriptwriting experience for video, social or audio content
• Experience contributing to awards submissions and credentials
• Familiarity with analytics tools and content performance reporting
• Understanding of PR, brand storytelling, and integrated communications
• **Experience developing or refining AI-assisted content workflows, prompts, or guidelines**

What Success Looks Like in This Role

• Consistently high-quality, results-driven content delivered on time
• Clear contribution to content-led revenue growth and upsell opportunities
• Strong collaboration with each account manager and the leadership teams
• Tangible improvement in the quality, consistency and performance of agency copy output
• **Effective and responsible use of AI to enhance efficiency without compromising creativity, originality, or brand integrity**