Content Strategist Growth & Social Virality
Skills
About This Role
1. Content Planning & Strategy
Develop and maintain a weekly/monthly content calendar aligned with brand and marketing goals, focusing on growth, engagement, and lead generation.
2. Platform Strategy
Identify and prioritize social media platforms (Instagram, LinkedIn, YouTube Shorts, Threads, X, etc.) based on audience profiles and growth potential.
3. Content System Setup
Build a scalable content pipeline using tools like Notion or Trello for streamlined ideation, production, and publishing workflows.
4. Viral Hook Development
Craft compelling hooks, headlines, and storytelling structures inspired by top-performing content frameworks to boost virality.
5. Content Repurposing
Transform long-form assets (blogs, podcasts, webinars) into multiple short-form, platform-specific content pieces.
6. Team Collaboration
Coordinate with designers, video editors, writers, and marketers to ensure consistent, high-quality output.
7. Audience Research
Conduct deep research into ideal customer profiles, identifying their pain points, language patterns, and content triggers.
8. Trend Spotting
Track industry trends and leverage timely opportunities to create relevant, share-worthy content.
9. Performance Analysis
Monitor performance metrics, analyze reach/engagement data, and refine strategies for higher CTRs, shares, and conversions.
1. Content Expertise
Strong grasp of content psychology, audience engagement principles, and social platform algorithms.
2. Copywriting & Storytelling
Proven ability to create research-driven, audience-first narratives that resonate and convert.
3. Growth Hacking
Understanding of organic reach strategies and tactics to rapidly scale targeted audiences.
Experience
with Notion, Canva, Buffer/Later, Meta Business Suite, Figma (basic), and ChatGPT; familiarity with SEO and keyword optimization.
5. Analytical Skills
Ability to interpret data and translate insights into actionable improvements.
6. Communication & Coordination
Strong collaboration skills for working with creative and marketing teams across functions.
7.
Education
al Background:
Bachelor s degree in Marketing, Communications, Media, or related field preferred.
Experience
Minimum 1 4 years in content strategy, social media growth, or digital marketing.
Portfolio demonstrating past work and results is strong>(Mandatory)/strong>
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