Content & Media Specialist
Skills
About This Role
Content Strategy & Leadership
- Develop and lead the Arabic content strategy for Saudi Arabia, aligned with the regional marketing objectives and overall brand positioning
- Create and manage a rolling content calendar across all channels social media, email, website, events, and paid campaigns.
- Serve as the primary Arabic editorial lead, ensuring cultural authenticity, linguistic excellence, and audience relevance.
- Define creative briefs for all content formats, from long-form editorial and property storytelling to short-form social and digital assets.
Team Leadership & Production Management
- Lead, mentor, and manage a multi-disciplinary content team including a Video Director and AI Content Operators.
- Oversee end-to-end content production pipelines from concept and scripting through to final delivery and publication.
- Direct the Video Director on shoot planning, creative direction, scripting, and post-production standards for property films, brand films, and social video content.
- Guide AI Operators in the effective and brand-compliant use of generative AI tools for content ideation, copywriting assistance, visual asset creation, and campaign personalisation.
- Foster a high-performance, collaborative team culture that balances creative ambition with operational rigour.
Arabic Content Excellence
- Write, edit, and quality-control premium Arabic copy across all touchpoints, ensuring it meets the expectations of a discerning Saudi luxury audience.
- Translate brand messaging from English to Arabic, adapting tone, nuance, and cultural references without loss of impact.
- Ensure all content complies with Saudi regulatory and cultural standards.
- Lead Arabic-first content creation while ensuring alignment with the overall brand guidelines.
AI-Augmented Content Generation
- Oversee and guide the team's use of AI platforms (including large language models, image generation, and video AI tools) to accelerate content production without compromising quality.
- Establish best practices, governance frameworks, and quality controls for AI-generated content within the Saudi market.
- Stay abreast of emerging AI content technologies and recommend adoption where appropriate.
Campaign & Channel Management
- Partner with the broader Marketing team to develop integrated campaign content for property launches, brand activations, and seasonal moments.
- Manage social media content strategy for Arabic-language platforms, including Instagram, X (Twitter), Snapchat, TikTok, and LinkedIn.
- Analyse content performance data and translate insights into strategic recommendations to continuously improve engagement and reach.
Stakeholder Collaboration
- Work closely with the CMO, Sales, and Development teams to ensure content supports commercial objectives and reflects current project status.
- Liaise with external agencies, photographers, videographers, and influencers as required.
- Represent the Saudi content team in regional and global marketing forums.
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