Content & Marketing Specialist

Overview

Content & Social Media

• Plan and publish the Instagram content calendar — feed, Reels, and Stories — consistently and on-brand **Repurpose founder content into multiple formats with speed and creativity** Use AI tools to elevate in-house product photography for social and the website **Create graphics, campaign visuals, and short-form video using Canva and AI tools**

Email Marketing

• Own our Klaviyo account — campaigns, flows, and performance reporting **Review and improve existing email flows: welcome, abandoned cart, post-purchase, win-back** Plan and execute promotional and editorial email campaigns end-to-end

B2B & E-commerce Collateral

• Create professional brochures and sales materials for Skincare Edit PRO **Build product one-pagers, look books, and wholesale PDFs in Canva** Support product page content and buying guides on the website

***What We Are Looking For***

Must-haves

• Strong Canva skills — you can build on-brand templates and produce finished assets independently **Good written English — clean, confident copy that needs minimal editing** A real interest in AI tools and how they can accelerate content and marketing output **Organised and self-directed — you manage your own priorities without needing constant direction** A genuine interest in beauty, skincare, or wellness
• Strong advantages
• Experience with Klaviyo or another email marketing platform **Meta Ads exposure — even at a basic level** An existing AI workflow — tools you already use daily for copy, design, or content **Experience producing B2B or trade marketing materials** GCC market knowledge

Training & Development

• We will invest in the right person.
• That includes:
• Hands-on training in AI tools — Claude, Canva AI, image enhancement, content workflows **Direct mentorship from a founder with 25 years of skin, beauty, and wellness expertise** Klaviyo training and email marketing best practice **Exposure to both DTC e-commerce and B2B wholesale — two very different commercial environments**
• What we ask in return is that you take ownership, show initiative, and grow into the role with real commitment.

***This Role Is Not For You If***

• You need a very detailed brief before you can start anything — you research, develop, and take initiative yourself **You describe yourself as a social media manager only, without interest in the broader marketing mix** You want a large team, a slow approval process, or a comfortable routine **AI tools are something you plan to explore one day**
• ***Applicant should have interest in Beauty and Skincare critical.***
• Pay: AED6,000.00 - AED9,000.00 per month