Content Manager

JOB PURPOSE

• We are looking for a highly driven Digital Content & Influencer Marketing Manager who can build brands through compelling content, creator partnerships, and social-first storytelling. The ideal candidate has hands-on experience managing influencer campaigns at scale, creating high-performing digital content, driving social media engagement, and collaborating with media teams to amplify content performance.
• This role requires a blend of creativity, cultural awareness, analytical thinking, and strong execution skills to deliver measurable business impact across the marketing funnel.
• Lead end-to-end influencer marketing programs across Instagram, YouTube, LinkedIn, and emerging platforms.
• Build and manage a diverse network of creators, influencers, celebrities, and domain experts.
• Identify, evaluate, and shortlist influencers based on audience fit, engagement, relevance, and campaign objectives.
• Execute large-scale influencer campaigns involving macro, micro, nano, and regional creators.
• Negotiate partnerships and manage agency relationships.
• Develop influencer briefs, content guidelines, and approval workflows.
• Measure campaign effectiveness through reach, engagement, video views, sentiment, search lift, traffic, and conversions.
• Develop platform-first content strategies tailored to consumer behavior and business objectives.
• Create and manage content calendars across social and digital channels.
• Drive production of reels, short-form videos, static creatives, creator collaborations, and branded content.
• Translate consumer insights, trends, and cultural moments into engaging content ideas.
• Ensure content aligns with brand voice, category regulations, and marketing priorities.
• Manage brand presence across social platforms.
• Monitor trends, conversations, and emerging content formats.
• Work closely with community management teams to drive engagement and advocacy.
• Track social performance and continuously optimize content strategies.
• Partner with media teams to drive content distribution and performance.
• Understand paid media fundamentals across Meta, YouTube, Google, and programmatic platforms.
• Recommend content amplification strategies including creator whitelisting, partnership ads, and paid social.
• Leverage media insights to improve content effectiveness and audience targeting.
• Establish clear KPIs for influencer and content campaigns.
• Analyze campaign performance and generate actionable insights.
• Monitor competitor activities, creator landscape, and industry trends.
• Present performance reports and recommendations to key stakeholders.
• Why you?

KEY RESPONSIBILITIES

• Influencer Marketing
• Content Strategy & Creation
• Social Media Management
• Media & Content Amplification
• Analytics & Reporting

Basic Qualifications

• We are looking for professionals with these required skills to achieve our goals:
• 4-5 years of experience in Digital Marketing, Content Marketing, Social Media, or Influencer Marketing.
• Proven track record of executing influencer campaigns at scale.
• Strong understanding of the Indian creator ecosystem.
• Excellent knowledge of Instagram, YouTube, LinkedIn, and emerging social platforms.
• Understanding of social media algorithms, content formats, and platform best practices.
• Familiarity with paid media and content amplification strategies.
• Experience with social listening and influencer discovery tools.
• Strong storytelling, copywriting, and communication skills.
• Proficiency in analytics platforms such as Google Analytics, Meta Business Suite, YouTube Analytics, etc.
• Ability to manage multiple stakeholders, agencies, and projects simultaneously.

Preferred Qualifications

• If you have the following characteristics, it would be a plus:
• Experience in FMCG, Consumer Healthcare, Consumer Tech, Beauty, or Lifestyle categories.
• Experience working with influencer marketing platforms and measurement tools.
• Familiarity with AI-powered content creation tools.
• Exposure to performance marketing and commerce-led content.
• Brand /Agency side experience
• Ideal Candidate Profile
• A social-first marketer who understands that great content, the right creators, and smart media amplification work together to drive brand growth. Equally comfortable discussing a reel concept, influencer shortlist, KPI framework, or media optimization plan.
• Job Posting End Date
• 2026-11-12
• Equal Opportunities
• Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
• During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
• The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
• Adjustment or Accommodations Request
• If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
• Note to candidates
• The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Equal Opportunities

Adjustment or Accommodations Request

Note to candidates