Community Relations (Sales) Director
Key Skills for This Role
Full Job Posting
Why You’ll Love This Role
Drive occupancy growth and influence community success
Build strong relationships with families, physicians, discharge planners, and referral partners
Play a key leadership role in the success of the community
Competitive compensation with performance-based incentives
Comprehensive benefits package
What You’ll Do
Develop and execute a strategic marketing and sales plan to achieve occupancy goals
Manage and move prospects effectively through the sales funnel
Conduct community tours and consultative sales conversations
Build and maintain referral relationships with hospitals, physicians, and community partners
Track and analyze sales metrics to drive performance improvements
Partner with leadership to support successful move-ins and resident transitions
Complete required marketing reports and maintain accurate CRM documentation
Represent the community at networking and outreach events
What We’re Looking For
3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
Bachelor’s degree preferred
Proven track record of meeting or exceeding sales goals
Strong relationship-building and networking skills
Excellent written and verbal communication skills
Analytical mindset with comfort reviewing performance metrics
Proficiency in Microsoft Office and CRM systems
Telephone and consultative sales experience preferred
Benefits
Medical, dental, and vision insurance
Company-paid life insurance
Paid time off and holidays
Short- and long-term disability
Critical illness and accident insurance
Performance-based incentives
Claiborne Senior Living is an Equal Opportunity Employer and is committed to fostering an inclusive workplace where all qualified individuals are considered without regard to legally protected characteristics.
Requirements
- 3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
- Bachelor’s degree preferred
- Proven track record of meeting or exceeding sales goals
- Strong relationship-building and networking skills
- Excellent written and verbal communication skills
- Analytical mindset with comfort reviewing performance metrics
- Proficiency in Microsoft Office and CRM systems
- Telephone and consultative sales experience preferred
- Benefits
- Medical, dental, and vision insurance
- Company-paid life insurance
- Paid time off and holidays
- Short- and long-term disability
- Critical illness and accident insurance
- Performance-based incentives
About Claiborne Senior Living
Family-owned senior living operator providing independent, assisted, and memory care for older adults across the Southeast.
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