Commercial Sales Director – Luxury Entertainment Venue (Pre-Opening)

Overview

*Commercial Strategy & Revenue Ownership*

• Own the venue’s overall revenue performance and commercial strategy
• Develop pricing structures, seat tiers, and yield strategies to maximize revenue per show
• Monitor booking velocity and sales trends to maintain strong occupancy and ticket value
• Oversee premium seating, VIP experiences, private hire, and corporate bookings
• Lead the sales strategy for nightly theatre performances, including ticket pricing, seat-tier management, booking velocity, occupancy targets, group sales, and premium ticket conversion

*Channel Strategy & Distribution*

• Manage and optimise all booking channels including direct website sales, hotel and concierge partners, third-party ticketing platforms, corporate bookings, walk-ins, and online travel agencies
• Maintain a one-inventory architecture ensuring real-time availability across channels
• Drive growth of direct bookings as the highest-margin revenue source
• Negotiate and manage relationships with channel partners within approved commercial frameworks
• Develop and manage relationships with online travel agencies, tourism platforms, and destination sales partners to drive inbound leisure sales while protecting premium positioning, commission structure, inventory control, and brand value

*Concierge & Hotel Activation*

• Build and manage a structured concierge partner programme across Palm Jumeirah, Downtown, and DIFC hotels
• Conduct regular activation sessions with concierge contacts and hotel sales teams
• Train concierge teams on the venue proposition, pricing tiers, and booking process
• Track and incentivise concierge performance through a structured commission framework
• *CRM & Data*
• Build the guest database from day one to support repeat visits and targeted marketing
• Oversee the ticketing platform and ensure data integrity across booking sources
• Use booking data and yield analytics to inform commercial decisions and performance trends
• *Pre-Opening Commercial Setup*
• Establish commercial channels, partner agreements, and ticketing infrastructure ahead of opening
• Launch advance ticket sales to generate pre-opening momentum and early revenue
• Develop the commercial strategy and nightly yield mix framework with the leadership team

Qualifications

• We are looking for a commercially driven leader with the sophistication to sell luxury and the discipline to manage yield in a premium entertainment environment.
• Proven revenue leadership experience in luxury hospitality, entertainment, or live events
• Strong yield management background, including pricing tiers, occupancy optimisation, and channel mix strategy
• Deep understanding of Dubai luxury hospitality & entertainment, concierge system and online travel agencies
• Commercially strategic with strong analytical ability, precision, and attention to detail
• Experience managing multi-channel ticket sales and distribution strategies
• Strong experience with CRM platforms and ticketing systems
• Excellent relationship-builder able to influence concierge partners, corporate clients, and internal stakeholders
• Fluent English required; Arabic is an asset
• Based in Dubai on a full-time, permanent basis