Commercial and Marketing Manager
Skills
About This Role
Commercial Strategy & Revenue Growth
- Develop and execute the commercial strategy for DSFH NEOM in line with hospital business plans and group objectives.
- Drive revenue growth across key service lines through pricing strategy, volume optimization, and market expansion initiatives.
- Identify new revenue opportunities including corporate accounts, government contracts, insurers, employers, and strategic partnerships.
- Support service line profitability analysis and business case development for new services and centers of excellence.
Marketing Strategy & Brand Positioning
- Lead the development and execution of the hospital s marketing strategy in alignment with Fakeeh Care Group brand guidelines.
- Position DSFH NEOM as a premium healthcare destination aligned with NEOM s vision for innovation, sustainability, and world-class services.
- Oversee marketing campaigns, launches, and always-on initiatives across digital, PR, events, and partnerships.
- Ensure consistency of messaging, visual identity, and patient experience across all touchpoints.
Market Development & Partnerships
- Build and manage relationships with key stakeholders including insurers, corporate clients, government entities, and NEOM ecosystem partners.
- Represent DSFH NEOM in external forums, exhibitions, and strategic meetings.
- Collaborate with medical leadership to promote centers of excellence and specialized clinical offerings.
Performance, Analytics & Reporting
- Monitor commercial and marketing KPIs including revenue growth, payer mix, patient volumes, market share, and campaign performance.
- Prepare regular performance reports, forecasts, and insights for hospital and group leadership.
- Use data and market intelligence to optimize strategies and inform decision-making.
Budget & Resource Management
- Develop and manage the commercial and marketing budget for DSFH NEOM.
- Ensure efficient allocation of resources with clear ROI measurement.
- Coordinate with group-level vendors, agencies, and unified contracts where applicable.
Collaboration & Governance
- Work closely with Group Marketing, Group Commercial, Finance, Operations, and Medical Affairs.
- Ensure adherence to Fakeeh Care Group policies, brand governance, and healthcare regulations.
- Act as a local brand and commercial guardian while supporting the group s hub-and-spoke operating model.
- Other duties as assigned within the scope of the job.
- Strong coordination and project management skills within marketing environments.
- Excellent communication and stakeholder management abilities.
- Strong attention to detail and brand compliance.
- Ability to manage multiple initiatives and deadlines simultaneously.
- Proficiency in Microsoft Office Suite and marketing coordination tools.
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