Cluster Marketing Manager
Role Overview
Lead the digital presence of Rosewood AMAALA and Rosewood Red Sea across marketing, social media, content, influencer partnerships, and online brand expression.
The role is based at The Red Sea with regular travel to AMAALA and reports to the Cluster Director of Communications.
Key Skills for This Role
Full Job Posting
Role overview
Lead the digital presence of Rosewood AMAALA and Rosewood Red Sea across marketing, social media, content, influencer partnerships, and online brand expression.
The role is based at The Red Sea with regular travel to AMAALA and reports to the Cluster Director of Communications.
Team and environment
The role supports two luxury lifestyle destinations within the Sales and Marketing team.
The manager works with corporate teams, agency partners, operational leaders, and two Content Creators.
Core responsibilities
- Develop integrated digital marketing strategies covering SEO, SEM, paid media, email, CRM, retargeting, and website optimization.
- Lead social media strategy and editorial planning for both properties.
- Direct photography, videography, short-form video, editorial, and social-first content production.
- Manage influencer and creator partnerships from identification and contracting through hosting and performance evaluation.
- Optimize campaigns through analytics, reporting, A/B testing, sentiment monitoring, audience insights, and conversion analysis.
- Maintain accurate, consistent, and compliant digital presence across websites, social channels, OTAs, and third-party platforms.
- Partner with commercial, operational, corporate, agency, and destination teams on launches, promotions, events, and guest engagement.
- Mentor and develop the content team and foster collaboration across stakeholders.
Candidate profile
- Experience managing integrated digital marketing campaigns across multiple channels.
- Experience using data-driven insights to improve engagement, conversion, and commercial performance.
- Experience leading social media, content creation, influencer collaborations, and brand partnerships with measurable results.
- Experience managing creative briefs, agency relationships, content production, and digital asset libraries.
- Strong analytical capability and familiarity with digital marketing platforms, website analytics, CRM systems, reporting, and dashboards.
- Understanding of luxury hospitality, travel, wellness, lifestyle, or destination marketing.
- Ability to coach and develop creative talent while managing multiple priorities.
- Confident and professional communication skills.
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