Cluster Director of Marketing & Communications

Develop and execute the cluster-wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar.

Serve as the strategic marketing advisor to ownership groups, executive leadership, and corporate stakeholders.

Lead the positioning, launch, and ongoing brand development of both destinations, ensuring alignment with FAENA's global vision and standards.

Act as the guardian of the FAENA brand, ensuring consistency across all communications, guest touchpoints, campaigns, and partnerships.

Build and maintain strong relationships with multiple ownership representatives, destination partners, government entities, tourism authorities, and key stakeholders.

Develop integrated annual marketing plans that support commercial objectives, brand growth, and market share expansion.

Oversee all marketing, communications, public relations, social media, content, digital marketing, advertising, and creative initiatives across the cluster.

Lead strategic storytelling initiatives that showcase FAENA's unique blend of luxury, culture, wellness, entertainment, and art.

Direct the development of pre-opening, launch, and ongoing marketing campaigns for both properties.

Collaborate closely with Commercial, Revenue, Sales, Operations, Residences, Spa, Culinary, and Events teams to ensure business alignment.

Identify and cultivate strategic partnerships with luxury brands, cultural institutions, creative collaborators, influencers, and industry leaders.

Oversee reputation management, media relations, crisis communications, and executive communications strategies.

Manage external agencies, creative partners, production teams, and media buying agencies to ensure maximum return on investment.

Develop and oversee annual marketing budgets, ensuring effective allocation of resources and strong commercial outcomes.

Analyze campaign performance, market intelligence, consumer insights, and competitive trends to inform strategic decision-making.

Lead, mentor, and develop a high-performing Marketing & Communications team across multiple properties.

Champion innovation, creativity, and excellence while fostering a culture of collaboration, accountability, and continuous improvement.