Chief Specialist- Corporate Identity and Branding

Strategy

• Develop Brand strategy, brand development and enhancement plans and initiatives for RTA.
• Drive brand guidelines including brand order; monitor brand personality and brand
• application in right way, ensuring creation of new brand applications as required.
• Contribute to innovation initiatives focused on consumer-centric platforms and ROI-driven
• studies aligned with strategic priorities.
• Drive brand awareness and beneficiary engagement through targeted marketing tactics.
• Promote sustainable development and strengthen the Authority’s national identity through
• coordinated plans and media outreach.

Operations

• Drive implementation of the requirements of the corporate identity preservation framework
• (Branding) in its various aspects in coordination with the relevant departments within RTA
• maintaining RTA’s unified visual identity and brand.
• Develop branding for new sections as required and ensuring brand assets are available and
• are maintained in correct and up to date manner.
• Coordinate market research and public opinion studies to measure the brand and corporate
• reputation.
• Contribute to analytics, performance measurement, and monitor key performance indicators
• (KPIs) for all marketing activities including return on investment (ROI) from marketing and
• advertising campaigns carried out from branding perspective.
• Guide in preparation of periodic reports on the department’s performance and its strategic
• impact.
• Collaborate with concerned departments to design and develop trademarks and trade names,
• ensuring alignment with brand strategy and legal requirements.
• Review and approve requests for use of the Authority’s logo in various media and advertising
• by affiliated companies, ensuring compliance with relevant conditions and standards.
• Fulfil regulatory and government reporting requirements, ensuring compliance with relevant
• rules and procedures.

Product And Process Improvement

• Coach internal teams on Brand and corporate identity related processes, quality practices,
• and innovation methods to ensure consistent service standards and continuous
• improvement.
• Recommend enhancements to existing products and services while adopting AI-driven digital
• identity management and advanced analytics to future-proof marketing.
• Measure the impact of branding initiatives, implementing corrective actions as necessary to
• optimize outcomes.
• Originate and steer innovation-focused initiatives (consumer-centric platforms, value-added
• tactics, ROI/sales feasibility) aligned with RTA strategic priorities.

Qualifications

• Bachelor's degree/master’s degree in marketing, business administration, or communications
• 9+ years in case of master’s degree (11+ years in case of bachelor’s degree)
• Experience in community engagement and corporate social responsibility (CSR) program management
• Proficiency in core data analysis and reporting for marketing and engagement effectiveness
• Skilled in planning, executing, and evaluating marketing campaigns
• Understanding of marketing, commercial, and pricing management strategies
• Strong project management and coordination skills
• Familiarity with the organization’s business context and strategic objectives
• Competence in brand identity management and ensuring consistent representation
• Ability to develop, manage, and evaluate budgets and financial plans
• Skilled in content creation, development, and management across platforms
• Experience in customer relationship management (CRM) and enhancing customer experience
• Capability to perform horizon scanning and identify emerging marketing or CSR trends
• Ability to manage internal communications effectively across departments
• Strong stakeholder engagement and collaboration skills, including developer integration

Schedule-Time