Chief Financial Officer (CFO)

Job Summary

Key Result Areas (KRAs)

**1.** Financial Performance and Growth

• Objective: Achieve agreed % year-on-year increase in group-wide revenue and profitability across multi-brand car trading, rent-a-car, dealerships, and after-sales service centres.
• KPI: Revenue growth, EBITDA margin, and return on investment (ROI) for each business unit.
• Timeline: Quarterly review with monthly progress assessments.
• Measurement: Consolidated financial reports and divisional performance dashboards.

**2.** Cash Flow and Liquidity Management

• Objective: Maintain positive cash flow and optimize liquidity to support operational needs and expansion plans.
• KPI: Cash flow positivity, debt-to-equity ratio, and working capital efficiency. o Timeline: Quarterly reviews.
• Measurement: Cash flow statements and liquidity ratio analysis.

**3.** Cost Optimization and Efficiency

• Objective: Reduce operational costs by 5% annually while maintaining service quality across all business units.
• KPI: Cost-to-income ratio and operational expense reduction percentage.
• Timeline: Annual target with semi-annual evaluations.
• Measurement: Cost accounting reports and expense variance analysis.

**4.** Compliance and Risk Management

• Objective: Ensure 100% compliance with UAE financial regulations and zero major audit findings.
• KPI: Audit compliance rate and number of risk incidents mitigated.
• Timeline: Ongoing, with annual audit reviews.
• Measurement: Audit reports and risk management logs.

**5**. Stakeholder Engagement and Financing

• Objective: Secure favourable financing terms and maintain strong relationships with at least three major financial institutions.
• o KPI: Interest rate on credit lines, number of active banking relationships, and stakeholder satisfaction scores.
• Timeline: Annual review with quarterly updates.
• Measurement: Financing agreements and stakeholder feedback surveys.

**6.** Team Development and Process Improvement

• Objective: Enhance finance team capabilities and implement at least two process improvements annually to streamline financial operations.
• KPI: Employee engagement score, training hours per team member, and number of process enhancements implemented.
• Timeline: Annual review with semi-annual progress checks.
• Measurement: HR performance reviews and process documentation.

Qualifications and Skills

• Education: Master’s degree in Finance, Accounting, Business Administration, or a related field. Professional certifications such as CPA, CFA, or ACCA are highly preferred.
• Experience: Minimum of 10-12 years of progressive financial leadership experience, with at least 5 years in a senior role (CFO or equivalent) in a multi-business or holding company environment, preferably in the automotive industry.
• Industry Knowledge: Strong understanding of the UAE automotive sector, including car trading, rental services, dealership operations, and after-sales services.

**Skills**

• Exceptional financial acumen and strategic thinking.
• Proven ability to manage complex financial operations across diverse business units.
• oStrong negotiation and relationship-building skills with financial institutions and stakeholders.
• Proficiency in financial software, ERP systems, and data analytics tools.
• Excellent communication and leadership skills to influence and align diverse teams.

Attributes

Work Environment

• The CFO will be based at Legend Holding Group’s headquarters in jebel Ali, Dubai, with occasional travel to business unit locations in Dubai, Abu Dhabi, and Sharjah.
• The role involves collaboration with a diverse team of Business Unit Heads and interaction with global partners and stakeholders.
• The work environment is fast-paced, innovative, and inclusive, with a focus on sustainable growth and excellence.