Chief Analyst Growth, tests, SEO
Role Overview
The role measures digital journeys, organic growth levers, and optimization initiatives to improve customer experience and platform discoverability.
It analyzes behavioural, transactional, and digital performance data to inform business, product, and optimization decisions.
The incumbent supervises analysts and develops analytical practices, dashboards, and tools.
Key Skills for This Role
Full Job Posting
Position overview
The role measures digital journeys, organic growth levers, and optimization initiatives to improve customer experience and platform discoverability.
It analyzes behavioural, transactional, and digital performance data to inform business, product, and optimization decisions.
The incumbent supervises analysts and develops analytical practices, dashboards, and tools.
Position details
- The posting identifies a temporary full-time position ending January 2028.
- The stated work location is Metro Ontario at 5559 Dundas Street West, Toronto.
Compensation
- The typical salary range is $69,800 to $104,800 annually; the offer depends on job-related qualifications and internal equity.
Responsibilities
- Develop and monitor digital journey KPIs, conversion funnels, feature adoption, and performance drivers.
- Analyze customer journeys and quantify experience improvement opportunities; collaborate with UX, product, and conversion teams.
- Measure optimization initiatives and experiments, analyze results, validate statistical significance, and communicate learnings.
- Monitor SEO and GEO performance, analyze organic discovery, and collaborate across Marketing, Product, Content, UX, and Technology.
- Build dashboards, measurement standards, and journey-monitoring tools; integrate SEO indicators and advance analytics practices.
- Coach analysts, ensure analysis quality, build best practices in analysis and visualization, and advise business partners.
Role capabilities
- The role requires expertise in digital performance and customer journey analytics, KPI development, experimentation measurement, and SEO/GEO analysis.
- The role includes analyst supervision, coaching, quality assurance, and development of analytical practices and tools.
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