Chief Analyst Growth, tests, SEO

Position summary

Digital performance and customer journeys

• Develops and maintains KPIs for digital journeys and monitors conversion funnel performance across platforms.
• Analyzes user behavior to identify growth opportunities, friction points, feature adoption and usage.
• Explains factors influencing acquisition, engagement, conversion and retention.
• Identifies journey pain points, abandonment and user experience obstacles; quantifies improvement opportunities.
• Develops recommendations and works with UX, product and conversion teams.

Experimentation analysis

• Defines measurement approaches for optimization initiatives and supports CRO teams in experiment design and evaluation.
• Designs measurement plans for A/B tests, pilots and other experiments.
• Analyzes results, validates statistical significance, and documents and communicates learnings.

SEO, GEO and discoverability

• Monitors organic traffic, rankings, impressions, click-through rates and contribution to conversions.
• Analyzes SEO trends, technical issues and content opportunities, including discoverability in generative AI environments.
• Evaluates SEO and GEO performance of pages, categories, content and key journeys to guide priorities.
• Works across Marketing, Product, Content, UX and Technology to apply SEO best practices and inform content and journey decisions.
• Provides insights to support growth in qualified organic traffic and visibility in AI-generated responses.

Analytics governance and leadership

• Designs and maintains digital performance dashboards, measurement standards and customer journey monitoring tools.
• Integrates SEO indicators into dashboards and advances digital analytics practices and capabilities.
• Coaches and develops analysts and ensures the quality, consistency and reliability of team analyses.
• Develops best practices in performance analysis, financial modelling and data visualization.
• Advises business partners on commercial performance measurement and improves analytical tools, processes and methods.

Salary

• Typical salary range is $69,800–$104,800 annually; the offer depends on job-related knowledge, skills, education, experience and internal equity.

Employment duration

• Temporary full-time position through January 2028.

Requirements

• Supervisory responsibility for analysts, including coaching and development.
• The provided description is truncated before the qualifications section; additional candidate qualifications cannot be established.