Channel & Market Execution Manager

Purpose

Ooredoo Fintech (OFT)

Role Accountabilities

• Serve as the central SME for channel strategy and execution excellence; while local teams maintain primary market ownership, this role provides the specialized expertise, standardized playbooks, and strategic "second opinion" to ensure regional consistency
• Design and execute Go-To-Market (GTM) playbooks for product launches and commercial campaigns across Qatar, Oman, Tunisia, Maldives and future markets — tailoring strategy to each market's unique channel mix and competitive dynamics
• Conduct ongoing channel performance gap analysis — diagnosing underperformance in physical distribution (agent networks, retail points) and proposing data-backed corrective actions
• Define and monitor partner telecom’s channel KPIs including agent productivity, digital acquisition cost, conversion rates, and distribution partner revenue contribution — producing regular performance reports for the stakeholders
• Develop and maintain a competitive intelligence framework — tracking competitor pricing, channel strategies, and promotional activity across all OFTI markets and publishing regular briefings to inform commercial decisions
• Act as the primary liaison between the OFTI Commercial team and local country commercial teams, ensuring OFTI strategy is correctly contextualized, resourced, and executed at market level
• Manage and optimize distribution partner relationships — benchmarking agent commission structures, onboarding processes, and exclusivity arrangements against market standards across all three geographies
• Produce regular Market Health Reports, aggregating channel and commercial performance data across all markets and delivering clear, prioritized recommendations for OFTI-level intervention

Key Performance Indicators (KPIs)

• Channel Establishment: Number of new distribution channel partners / touchpoint successfully operationalized per market per quarter — covering identification, partner contracting, agent onboarding, training completion, and verified first-transaction activation
• Partner Onboarding & Enablement: Percentage of newly contracted distribution partners who complete the onboarding and product training programme within the agreed SLA — and who achieve first live transaction within 30 days of certification
• Channel Conversion: Acquisition funnel conversion rate (registration-to-first-transaction) and agent network productivity (transactions per active agent per month) per market — tracked at 30, 60, and 90 days post channel launch
• Acquisition Cost: Cost per acquired transacting customer (CPA) tracked monthly by channel and market — benchmarked against group targets and prior periods
• Competitive Coverage: Frequency and depth of competitive channel intelligence briefings delivered — minimum monthly cadence, with ad-hoc alerts triggered within 48 hours of material competitor moves
• Market Health Reporting: On-time delivery and completeness score of monthly Market Health Reports across all active OFTI markets, with open action items tracked to resolution

Experience

• **Experience**
• : 5–8 years in GTM strategy, channel management, or business development within Fintech, Telecoms, or consumer financial services — preferably with MENA market exposure
• **Channel Expertise:**
• Demonstrated experience managing both physical distribution networks (agent and retail channels) and digital acquisition funnels simultaneously, with a results-oriented approach to channel optimization
• **Commercial Acumen**
• : Proven ability to build and manage external commercial partnerships — agents, distribution partners, and B2B relationships — across geographically diverse and culturally varied markets

Minimum Entry Qualifications

• **Education**
• : Bachelor's degree in Business, Marketing, Economics, or a related discipline.
• MBA or equivalent postgraduate qualification is a strong plus

Personal Profile

• Adept at navigating a matrix organization, demonstrating the professional maturity and interpersonal agility required to drive alignment and high-velocity execution across diverse cross-functional and regional teams
• Highly effective problem-solver who thrives in ambiguous, multi-market environments — able to move quickly from diagnosis to action without waiting for perfect information
• Strong commercial instincts combined with a disciplined analytical approach — equally comfortable in a boardroom brief and a field visit to an agent network