Catering Sales Manager

Job Purpose

Commercial Ownership & Revenue Delivery

• Own and deliver the catering revenue target for UAE, with accountability for monthly and annual sales performance.
• Develop and execute the catering business development strategy in alignment with the overall B2B commercial plan.
• Identify, prioritize, and convert high-value catering opportunities across corporate, luxury hospitality, government, and premium private event segments.
• Manage the full commercial cycle: prospecting, pitching, proposal development, negotiation, contracting, and account retention.
• Establish and manage a structured pipeline with clear revenue forecasting and business update reporting to the Head of Sales.

Client Development & Strategic Partnerships

• Build and manage a portfolio of high-value accounts including corporate clients, luxury hospitality groups, event agencies, wedding planners, government entities, and VIP private clients.
• Develop long-term strategic partnerships that position the company as the preferred premium catering partner across the UAE market.
• Conduct senior-level client meetings, presentations, and tastings independently, delivering a luxury-standard client experience at every touchpoint.
• Grow existing accounts through upselling, relationship deepening, and consistent premium service delivery.
• Represent the company at industry events, networking forums, and high-profile occasions to expand the brand's catering reach and commercial network.

Proposal & Solution Development

• Lead the development of bespoke catering proposals and event concepts tailored to client requirements, going beyond standard catalogue offerings.
• Advise clients on catering arrangements, menu strategy, event flow, setup, presentation standards, and guest experience design.
• Develop and own pricing strategies and commercial terms for catering proposals in line with company's brand positioning and margin objectives.
• Collaborate with culinary and operations teams to develop and refine catering concepts, seasonal menus, and premium service offerings.

Cross-Functional Leadership & Coordination

• Act as the primary commercial lead for all catering operations, coordinating across culinary, operations, logistics, procurement, marketing, and finance teams to ensure seamless event execution.
• Provide commercial direction and brief internal stakeholders on client requirements, event specifications, and delivery standards.
• Support and mentor junior team members within the B2B catering function, contributing to capability building across the division.
• Liaise with Marketing on catering campaigns, seasonal activations, and client-facing materials aligned to company's premium brand standards.

Market Intelligence & Strategic Growth

• Monitor UAE market trends, competitor activities, emerging catering segments, and premium event opportunities to inform commercial strategy.
• Identify and develop new catering verticals, client segments, and geographic expansion opportunities within the UAE and support international growth ambitions where relevant.
• Provide regular market intelligence, client feedback, and revenue performance insights to senior leadership.
• Contribute to the annual catering business planning process, providing commercial input on targets, growth initiatives, and resource requirements.

Experience Requirement

• Minimum 7+ years of progressive experience in luxury hospitality sales, catering sales, premium food & beverage, or high-end event sales with a strong track record of revenue delivery and business development within the UAE.
• Proven commercial ownership experience with demonstrated ability to manage sales targets, pipelines, and revenue accountability independently.
• UAE market experience is mandatory, with an established network across corporate, luxury hospitality, government, and premium events sectors.
• Background from 5-star hotels, luxury catering companies, luxury hospitality groups, premium event companies, or high-end F&B brands is strongly preferred.
• Demonstrated ability to develop and close senior-level accounts and manage complex, high-value commercial relationships.
• Strong strategic thinking with the ability to contribute to divisional planning and go-to-market strategy.
• Experience working cross-functionally with culinary, operations, logistics, and marketing teams at a senior commercial level.
• Mentoring or team development experience is an advantage.
• Excellent proposal writing, consultative selling, and executive presentation skills.
• Highly presentable, commercially driven, and capable of representing the company at the highest levels of client engagement.
• Strong organizational and multitasking skills with the ability to manage multiple high-value accounts and events simultaneously.
• Experience managing VIP clients, government accounts, and luxury events is essential.
• Qualification and Licenses requirement:
• Bachelor's Degree in Business Administration, Hospitality Management, Marketing, or a related field — required.
• Valid UAE Driving License required.
• Fluency in English is mandatory; Arabic is an advantage.